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Search Results for : Color

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People
February 02, 2021
What Happens When Technology And Art Come Together?
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People
January 12, 2021
Meet the Covidians
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Industry
November 11, 2020
What's Trending With GenZ?
People
September 28, 2020 Data Drives the World

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Culture
September 24, 2020 The History of Sneaker Culture

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Industry
June 29, 2020 A Multisensory Brand Expression

Mastercard has been shaking things up, first in 2016 by releasing its first new logo in two decades, and then in 2019 with the launch of its sonic brand – a “transaction sound” that can be heard when users check out. Beatrice Cornacchia, SVP Marketing and Communications MEA at Mastercard, sat with Communicate to explain […]

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
June 01, 2020 Pandemic Perspectives: Hubert Boulos

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? There’s a lot of conversation going on around this subject. But with specific mention to the region, Covid-19 has accelerated our pre-existing structural problems. The […]

Industry
March 30, 2020 An Inside Look at Producing Ramadan Content on Snapchat

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

Industry
March 23, 2020 Instagram Takes Initiatives To Keep the Community Informed

With the ongoing pandemic affecting the globe, social media platform Instagram has partnered with the World Health Organization (WHO) to tackle misinformation being spread online- in an effort to ensure the online community is safe, well informed on COVID-19 and following the appropriate health guidelines. Keeping our community informed With the influx of news being circulated on […]

Culture
February 13, 2020 The UAE, a Hub of Languages and Evolving Translations

Matteo Ippoliti, Founder of translation company Langpros, explains how translation can help bridge the cultural gaps in such a diverse country as the UAE.  The United Arab Emirates is one of the most diverse countries in the world in terms of culture and language, owing to its history and incredible economic growth that attracts millions […]

Culture
January 19, 2020 Viewable History – Five Most-Viewed Youtube Videos of All Time

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Despacito by Luis Fonsi ft. Daddy Yankee (6.24 billion views) (Image Credits – Youtube) Initially, the Spanish pop song was under the radar after its release in […]

Culture
December 12, 2019 Agora Images: #Red2019

Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message. These 50 photographs with the hashtag #Red2019 will change the way you perceive the color. Agora images are a free-to-use app social app. The app is for the global photography community, with more […]

Industry
December 04, 2019 How Does Vidtech.ai Work?

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]

Industry
November 04, 2019 How Digital is Transforming the Tourism Industry

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on October 14. The event, which has been organized for several years by Terrapinn Middle East, featured tracks such as […]

Culture
November 03, 2019 Rouge, the Color of Passion

The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of acrobatics, cabaret and burlesque, award-winning, Australia-based Rouge is a different kind of circus that manages to inject a healthy dose of creativity in a discipline that sometimes goes in circles, constantly […]

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