Search Results for : China

The growth of e-commerce was accelerated across the globe due to the pandemic and the measures that were implemented to curb the spread. Advertising investment has shifted into shoppable and e-commerce formats, and many companies have had to develop their e-commerce strategies on the fly. This is driving growth of the big platforms. But many […]

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]

 Communicate chats with Mauricio Sanaiote, Creative Director at Geometry MENA to learn how creativity has been impacted during the pandemic and what the Geometry Creative Week hopes to achieve. What is the Geometry Creative Week and what does the event hope to achieve? Normally at this time of year, we would all be getting together […]

Organizations around the world are going to be facing even more difficult challenges, once the chaos of Covid-19 passes. One of them being, reintegrating employees who’ve been confined to their homes for the past 2-3 months, back into the workplace. In response to this challenge, United Minds, Weber Shandwick’s management consultancy specializing in organizational transformation […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Adnan Bashir, Senior Manager for Corporate Communications at Sigma Systems, explains how the job of communications professionals will never be the same.  It goes without saying that a cloud of uncertainty now hangs over us all – and is unlikely to dissipate anytime soon. In the last few weeks, we have witnessed a cataclysmic disruption […]

People seek clarity and guidance from businesses as well during times of crisis. Eimear Lambe, Director of Twitter Next, EMEA and Stephanie Terroir, Head of Twitter Next, MENA, share tips on what brands should keep in mind while communicating with their audience during these troubling times.  Since the emergence and subsequent outbreak of COVID-19, there […]

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]

There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at the most-viewed content globally. Beijing Olympics Opening Ceremony (2008) The Beijing National Stadium – better known as the Bird’s Nest – was home to the Beijing Olympics’ Opening Ceremony in 2008. […]

“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in this digital environment? The biggest trend continues to be consumers’ awareness and knowledge of where information is coming from; their ability to understand that we are marketing to them. They are […]

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of Middle Eastern companies’ total value at risk. The report notes that while executives are aware of the threat of disruption, they are not prepared for it; nonetheless, appear reluctant to invest in the […]

Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB) earlier this month. According to a press statement, Isobar will be driving digital strength and brand loyalty through a  digital media strategy across seventeen key markets including the GCC, […]

In its fifth edition, Zenith’s Online Video Forecasts 2019  report, it is forecasted that the average person will spend 100 minutes each day watching online video in 2021, which is up from 84 minutes this year, In other words, that’s the equivalent of watching 25 continuous days of video in 2021. “The amount of time people […]

Technology has already transformed the way we shop, it is believed that more people are increasingly shopping using their devices daily. That said, there has been an increase in technology at the point-of-sale and as part of overall retail operations. This means more data from the offline world.  We spoke to Liquid’s CEO Sachinn J Laala […]

As the industry grows worldwide,“the core principles of marketing effectiveness and growth actually remains the same,” said Traci Alford, Effie Worldwide’s President and CEO in an interview with Communicate. However, Alford explains the significance of maintaining a vision that ensures that the short term and long term plans are aligned in order to maintain the […]

By Sharvari Alape  Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven over 5 million registered users. Likewise, Salah Al Din which is the first IP game, has found fame. The game is  based on the historical TV series Salah Al Din- a […]

Speaking at the Ai Everything conference in Dubai, Amy Webb, Futurist and Founder of Future Today Institute said that Artificial Intelligence (AI) is not about robots but about the future of humanity. She added that businesses need to think about AI holistically. The AI expert and bestselling author of ‘The Big Nine: How the Tech Titans […]

By Shelly Palmer We can chat all we like about human biases creating AI biases with our Western cultural ideology, but if there is going to be anything like an AI bias council, it should probably be held in Beijing, Shanghai, or Shenzhen. Chinese cultural and political norms are going to have a much bigger […]

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology Paris, a leading event devoted to start-ups and innovation.   Tencent, operates popular social and media platforms in China, and this partnership is claimed to be the first of its kind […]