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Search Results for : Cable

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Industry
February 25, 2021
The Changes In Media Consumption Around The World
man
Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
man
People
November 25, 2020
The Impact of COVID-19 on Black Friday
Industry
June 09, 2020 Clock-Watchers Need Not Apply

Amel Osman, Head of Corporate Practice at Golin MENA, on how both employees and employers need to adopt an entrepreneurial mindset to demonstrate their value. Across the UAE today, those of us still in employment will fling on our masks, brave the summer heat, and return to our places of work. Filled with a sense […]

Industry
May 20, 2020 Virtual Events – Strategies to Promote Your Event

The fourth edition of Communiciate’s Virtual Events Series explores the strategies to consider while marketing a virtual event. With the increase in virtual conferences and webinars, it’s important to consider an effective strategy to stand out from the clutter and help drive awareness and registrations to the event. Read our best practices to set up a […]

Culture
May 05, 2020 The Adman Strikes Back

Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MENA, releases “Adman vs Chomsky,” a new book in which he tackles Noam Chomsky’s assertion that the prime task of the advertising industry is “ensuring that uninformed consumers make irrational choices.” He tells Communicate why taking on one of his favorite intellectuals meant so much to […]

man
Choueiri Group Deep Dives
Content
February 05, 2020
It’s All in the Story
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
A Whole New World of Opportunity
Culture
July 17, 2019 For Advertisers, The Emmy Halo Effect Is A Thing Of The Past

By Anthony Crupi Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series acknowledged today by the […]

Industry
July 03, 2019 How Linear TV Benefits From An Excess of Streaming Options

By Anthony Crupi The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) […]

Culture
May 21, 2019 ‘Game Of Thrones’ Finale Sets An HBO Record

By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the 82-minute “Thrones” capper averaged 19.3 million total viewers, […]

Industry
April 07, 2019 Amazon to develop Alexa wearable

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. The headphones will look and act […]

Industry
March 16, 2019 Why it’s time for a Snapchat and Instagram refresher

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s population on Instagram, there’s no mistaking that your audience likely lives online. Recent updates to Snapchat and Instagram have added even more opportunities to diversify your content offerings and interaction points […]

Industry
March 03, 2019 5 trends marketers need to know for 2019

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead and getting ready to address the challenges and opportunities that it will bring. 2018 has seen many dramatic changes in the data marketplace worldwide, which have fostered innovation and strengthened the […]

Industry
December 05, 2018 “It’s not TV, and it’s not digital video.” What really is AVOD?

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content is shifting to the Internet, a similar dynamic is taking shape. Subscription streaming platforms like Netflix and Amazon Prime Video are jockeying with a growing crop of free, ad-supported video-on-demand (AVOD) […]

Industry
July 16, 2018 Is video-on-demand the killer of TV or is the original tube part of our DNA?

With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of TV. But, is there any truth to those words? TV has remained a powerhouse and mainstay in modern life ever since its introduction in the 20th century. Many historical moments broke […]

Culture
June 20, 2018 9 things you should know about the AT&T-Time Warner deal

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T announced that it had agreed to buy Time Warner for $85 billion. But then Trump got elected. Trump made it clear, even before his presidency began, that he’s no fan of […]

Culture
June 12, 2018 Note to marketers: “In the 21st century, a woman is no longer just a woman”

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the challenges you have faced because of being a woman? The transition to a working mother has been one of the greatest challenges to date. Prior to children, I had total control […]

Industry
June 06, 2018 Triangle MENA deploys two new products for the Saudi Broadcasting Authority

Triangle MENA (Triangle), a creative agency that specializes in building comprehensive online experiences, has successfully deployed two new digital products for the Saudi Broadcasting Authority – SBC TV & Shashtacom. SBC, a TV Channel that offers the KSA audience local to regional varied content, and Shashatcom, an on-demand video platform that delivers a wide array […]

People
May 05, 2015 Turning tables

Turner Broadcasting might be better known for its channels, namely, CNN, Cartoon Network and Boomerang to name a few, but it aims to be better known for advertising on kids’ entertainment channels – a category that stays at the back of brands’ minds when drawing up their media plan. Communicate catches up with Tarek Mounir, […]

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