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Search Results for : Business Model

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Industry
February 25, 2021
The Changes In Media Consumption Around The World
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
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Industry
January 14, 2021
How the Film Business Changed in 2020
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People
January 05, 2021
Meet Taryam Al Subaihi, MEPRA's First Emirati Chairperson
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People
December 31, 2020
What Will the Events Industry Look Like in 2021?
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People
December 29, 2020
2021: What's Next After the Year of Streaming
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People
December 27, 2020
What Will the Communications Industry Look Like in 2021?
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People
December 17, 2020
The Acceleration From an Unexpected Slowdown
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Industry
December 08, 2020
Kantar's Predictions For Media in 2021
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People
November 17, 2020
Viya App Uses Technology To Get Back to Basics
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Industry
October 19, 2020 How OTT Header Bidding Solves the Problems in the OTT Programmatic Ecosystem?

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

Industry
October 18, 2020 How to Manage a Cyber-Attack from a Communications Perspective

New guide aims to provide organizations with insights on how to manage a communications crisis when under a cyber-attack in a region especially at threat. Following the MENA Information Security Conference held in Riyadh on October 5 and 6, independent marketing communications consultancy and the event’s communications partner W7Worldwide, along with organizer VirtuPort, have released […]

People
October 14, 2020 5 Strategies to Adapt to Today’s New Reality

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

Industry
September 22, 2020 What Will The Future Shopper Look Like?

Global e-commerce consultancy, Wunderman Thompson Commerce releases the 4th edition of their Future Shopper report. The report seeks to identify trends in consumers’ digital buying behaviors, with the aim of helping to influence organizations’ strategies and to ensure that they are ready for the consumer and the channels of the future. Here are the key […]

People
September 14, 2020 Why Embracing Change Is Crucial for Media Agencies Post COVID-19
Nourah Al Fayez, Head of Transformation at Google, on how the pandemic has accelerated the need for digital transformation.
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