Search Results for : British Airways

By Victoria Cross, head of business resilience at Instinctif Partners on managing crisis communications  Managing any crisis is demanding, but of all the crises one of the most difficult to handle in communications terms must be when an aircraft crashes. Two starkly contrasting examples of how to handle, and how not to handle crisis communications […]

After four years of leading Dubai-based creative tech firm Brndstr, founder Simon Hudson, has stepped down from his role as CEO. Having supported over 200 brands across eight countries and generating close to $5 million in revenue, Hudson is making way for a new executive team to help take the company from tech startup to international […]

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr Love them or hate them, bots are fast becoming the new vertical for brands to run campaigns on. These programmatic, digital assistants that sit inside social channels are becoming extremely popular around the world. Over […]

Dubai-based creative tech house Brndstr has opened what it claims to be the region’s first dedicated bot (social chat robots) studio and VR lab.

It’s not unsurprising that media professionals are seen as the guys with money – or at least that’s what Nick Vale, Maxus Worldwide’s global head of planning, would have us believe.

British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it launches on April 24.

The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall media performance in the year January to December 2014 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets. Highlights from the […]

Carat MENA, part of Dentsu Aegis Media, is continuing its expansion across the Middle East and North Africa by appointing a partner in Bahrain to support its clients with interests in the Kingdom.

In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether it’s flyers, radio jingles, TV commercials or digital communications, brands have been using advertising and communications to motivate audiences to ‘turn toward’ them. In 1892, when Almy Le Grand Peiroe  submitted […]

  The first step Malaysian Airlines (MAS) has been grabbing headlines with the disappearance of MH370 this March and the shooting down of MH17 just two months later. The recent events raise an important question: what is the first lesson in damage control for a brand? Expect the unexpected and that a crisis will happen, […]