Search Results for : Brand Safety

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Digital advertising solutions provider Connect Ads is involved in both media representation and programmatic trading. Equipped with this broad perspective, George Skaff, Sales Director (Right), and Mohamad Jadayel, VP of Technical Operations (Left), explain how the region’s programmatic market is evolving.   What is the size of the programmatic market globally and in the region? […]

Jessica Usenbor, Platforms & Capabilities – Programmatic Lead at OMG, explains how Google’s phasing out of third-party cookies will in fact help the industry go back to basics. The deprecation of the third-party cookie is an opportunity for advertising to get back to its essence and focus on its core objective: to build customer trust […]

Dylan Temple-Heald, Director – Precision at Publicis Media, explains how programmatic can deliver and where it can still be improved, especially in the region.

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, explains how programmatic goes way beyond simply distributing ads online.

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter around the pandemic. It is no secret that 2020 has been off to a rocky start. Conversations around covid-19 have no border and are not siloed to specific audiences; we see […]

Mobile phones have become the one-stop destination for consumers-right from wake up calls to urgent shopping needs, instant messaging, etc. Naturally, this gave the rise to mobile advertising as a prime channel for marketers to communicate with their audience. With the advancing developments in the digital space, marketers need to stay on top of the […]

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the world and interviews with 10 leading brand marketers and serves as a guide to help marketers be aware of the near-term trends, which will help them stay ahead in the market. The […]

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]

By Ana Andjelic  Alan Turing, WWII-code-breaker and precursor of artificial intelligence, is the new face of the UK’s 50-pound “note” (bill). The entire thing is noteworthy, but most captivating are Turing’s words inscribed on the note: “this is only a foretaste of what is to come and only the shadow of what’s going to be.” This […]

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through this concept, advertisers can obtain digital media without pricing, so they can pay only for the relevant impressions they will distribute on the right audience. Programmatic allows real time flexibility and […]

By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media Supply […]

YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix. The problem: Pedophiles are viewing videos of children, leave disturbing comments and then […]

Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on February 13. As brands set out to compete in today’s cluttered markets, quality lead generation has become an increasingly more complex task. Marketers, in turn, want assurances that their advertising is being […]

By Issam Kink, associate director – digital planning at OMD Online ad safety has been a heated topic over the past couple of years with an emphasis on Video content. Setting a goal for video safety is a challenge for marketers who want to strike a balance between editorially controlled and user-generated content, especially with […]

Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017. At the time, major advertisers pulled out of YouTube resulting in an estimated $750 million loss. In fact, one of the biggest advertisers, P&G only recently started advertising on the platform […]

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global agency, The&Partnership. In fact, nearly 20 percent of total digital ad spend was wasted in 2016. Companies have been looking for the best solutions to combat this issue with […]

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion websites and an unthinkable volume of content. However, content that is popular – and creates high engagement – is sometimes controversial or has a potentially incendiary message associated to it. It could be a news article about terrorism, content […]

In 2017’s summer issue, Communicate published an in-depth cover story on the topic of brand safety. The below is a contribution from Andy Powell, sales director, Middle East, Africa & Turkey, InMobi. Powell suggests two directions for tackling brand safety: systematic checks and human check. SYSTEMATIC CHECKS: Making sure to identify bots, malware and other […]

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place, says the company in a statement. Dominique Delport, global managing […]

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]