TikTok Introduces a suite of new branding, creative, and commerce solutions during the inaugural edition of TikTok World.
TikTok hosted its first-ever global experience “TikTok World,” designed to help brands and marketers embrace the TikTok journey and reimagine how they connect with their communities.
During this inaugural edition of the global event, TikTok introduced a growing suite of new creative, branding, and commerce solutions tailored to help businesses of all sizes drive real impact for their business. These solutions are meant to enhance the brand experience on the platform, how they connect with audiences, and how they are discovered by the community.
Strengthening brand and creator collaboration with innovative creative tools
When brands join TikTok, they are encouraged to think like marketers and act like creators. In fact, as a testament to the creative and engaging work of brands on TikTok, 61% of TikTok users say videos on TikTok are more unique than on any other platform and seven out of ten say TikTok ads are enjoyable.
To enable advertisers to embrace creativity on the platform and to help them connect and collaborate with the diverse ecosystem of creators, TikTok has introduced a growing suite of creative solutions:
New branding solutions to measure the value and impact of TikTok
But how can brands really determine the impact of a campaign without measurement?
In order to help brands, large and small, find a home for their voice, products, and services all the while operating in a brand-safe environment, TikTok has shared tools that will help brands easily buy ads on the platform, measure the success of their campaigns, and track performance.
Introducing “TikTok Shopping” - connecting community, entertainment, and commerce
Over the years, the highly engaged and authentic TikTok community has truly shaped and changed culture at large, in many ways. As TikTok continues to fuel product discovery, this community is leading an industry-changing, retail marketing movement. Creators authentically share product reviews, hauls, and other content featuring products and brands they discovered and love on TikTok. Now, brands of all sizes, old and new, are turning to TikTok to reach and connect with their communities.
To further empower brands and merchants to make this connection with their customers meaningful and real, TikTok has introduced TikTok Shopping, a suite of solutions, features, and advertising tools that empowers brands and merchants to meaningfully engage with their customers:
Blake Chandlee, President, Global Business Solutions, said: "We've witnessed time and time again the important role that brands play in the TikTok experience. We've also seen how our community enjoys engaging with the brands they love. So, when businesses of all sizes come to TikTok, we're excited to help them connect with their community, market their products, and build their brand in a way they can't do anywhere else."
Aref Yehia, Head of Retail and E-commerce, TikTok Global Business solutions, METAP, said: “Over the years, we’ve witnessed many success stories by local and regional brands on TikTok, all built on authenticity, joy, and creativity. With no limits to the ingenuity on our platform, today, we see brands as an entertaining part of the TikTok experience. These new services and tools, all with the community at the center of the experience, further assert our commitment to continuously humanize digital commerce, and this is just the beginning.”
TikTok is committed to constantly pushing forward and further understanding what its community values, using these as signals to guide future product innovation and set new standards for the industry.