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Search Results for : Brand Building

man
Industry
February 17, 2021
The Agents That Will Influence Online Commerce In 2021 and Beyond
man
People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
man
Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
man
Industry
January 14, 2021
Dentsu Brings iProspec and Vizeum Brands Together
man
Choueiri Group Deep Dives
CG Updates
December 21, 2020
Newly Appointed Chief Growth Officer at “CG Digital” and New COO Appointed at DMS
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
People
October 13, 2020 Amol Ghate: “The Tenets of Branding Will Continue Irrespective of the World We’re in Today”

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

People
September 30, 2020 What Does The Road Ahead Look Like?

At the beginning of September, Snap Inc appointed Jake Thomas as the Head of UAE operations. This comes as the company rapidly expands its local partner ecosystem and seeks to deliver more opportunities to consumers and brands than ever before. Communicate spoke with Thomas to understand how he plans to grow the company’s vision in the […]

Masterminds
Facebook Hub
June 25, 2020 How Emirates NBD Leveraged Facebook to Build Awareness and Acquire New Customers

“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

People
May 13, 2020 Brands Don’t Go to Heaven…

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are going through the Covid-19 pandemic, we see brands tempted to play a more impactful role. Yet, at times, audiences are suspicious about the intentions behind these actions. For instance, when an […]

Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Industry
March 03, 2020 Adopting New Metrics For Mobile Advertising

Mobile phones have become the one-stop destination for consumers-right from wake up calls to urgent shopping needs, instant messaging, etc. Naturally, this gave the rise to mobile advertising as a prime channel for marketers to communicate with their audience. With the advancing developments in the digital space, marketers need to stay on top of the […]

Industry
December 01, 2019 WARC Releases the Marketeers Toolkit for 2020

WARC, the global marketing intelligence service, released its ninth annual Marketer’s toolkit for 2020. The toolkit is based on a survey of nearly 800 marketers around the world and interviews with 10 leading brand marketers and serves as a guide to help marketers be aware of the near-term trends, which will help them stay ahead in the market. The […]

Industry
October 20, 2019 What’s Wrong With Effectiveness?

 Melissa Moubarak, strategy & data director at UM MENA, describes her experience as a first-time Effies MENA judge. As a first time judge at the MENA Effie Awards this year, it was with anticipation and a little trepidation that I reported to the judging room. Hoping to play it cool when in fact I didn’t […]

People
September 24, 2019 Saudi Entertainment Startup Telfaz11 Expands To Dubai

By Elías Jabbe  Riyadh-based entertainment startup, Telfaz11, have been on an international journey after creating immensely popular short films and video series such as Khambalah, Top 5 and Alkhallat that have amassed billions of views on YouTube.  Following their launch in 2011, a presentation of their short films in Los Angeles at the 2017 Saudi […]

Industry
June 09, 2019 What We Ramadan Marketers Can Learn From Christmas?

By Tahaab Rais Ramadan matters because it embodies values that help make people better versions of themselves, such as generosity, togetherness, empathy, kindness, giving, food and family-time, among others. Christmas matters too because it too embodies those great values too. Both occasions should be famous around the world and should be celebrated by everyone.  Christmas has […]

Industry
January 14, 2019 7 questions with Mars’ Daniele Calderoni on brand building

The key to effective brand management is creating a positive and memorable brand experience for customers. A brand experience is an ecosystem that exists around a brand or product, manifested in the sensations, feelings, cognitions, and behavioral responses evoked by a brand. The Brandberries interviewed Daniele Calderoni, regional brand and portfolio director of MARS, to get his take on […]

Industry
August 12, 2018 The creative brand cheat sheet with Adobe’s Chris Duffey

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]

Industry
May 22, 2018 BREAKING: Careem appoints creative agency

Last month, we broke the news that Careem was looking for a creative agency. More than eight creative agencies including TBWA/RAAD, J. Walter Thompson and Leo Burnett are said to be participating in the pitch. [Tweet “Now Careem has announced that it has appointed TBWA/ RAAD as its global agency of record to lead brand […]

Industry
April 26, 2018 EXCLUSIVE: Zenith’s global president talks data and ROI

Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his most recent role in 2016. Who better than a former data analyst and statistician to now lead the ROI agency as its global brand president? We caught up with Bonori to […]

man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
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