Search Results for : Brand Building

World’s leading evidence-based insights and consulting company Kantar and multinational holding company WPP, have released the BrandZ study, which highlights the most valuable brands in the MENA region. With a combined value of $50 billion, the ranking includes consumer-facing brands from across a range of categories, from food to energy, which reflect the changing lifestyles and […]

“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are going through the Covid-19 pandemic, we see brands tempted to play a more impactful role. Yet, at times, audiences are suspicious about the intentions behind these actions. For instance, when an […]

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to rise above the noise without creative strategies to help them shine. The current renaissance of technology has created huge challenges for brands, but they have also created a playground for creativity. […]