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How MENA marketers can put creativity at the heart of mobile campaigns Industry
October 08, 2017 How MENA marketers can put creativity at the heart of mobile campaigns

By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar. The same report though shows that marketers here […]
On hold: mobile advertising in MENA Industry
March 20, 2017 On hold: mobile advertising in MENA

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]
Game of thrones Industry
September 17, 2015 Game of thrones

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]
Visa showcases the future of the connected car commerce Industry
September 14, 2015 Visa showcases the future of the connected car commerce

Visa unveiled its connected car proof of concept, developed in partnership with Accenture, at the Mobile World Congress this year. Visa’s connected car commerce execution builds on the idea of enabling a seamless mobile payment experience in consumer vehicles. The prototype is being showcased for the first time ever in the region at the Middle […]
British Airways app gets ready for Apple Watch Industry
March 25, 2015 British Airways app gets ready for Apple Watch
British Airways is set to be one of the first companies to have a specially developed app on the new Apple Watch when it launches on April 24.
Bland together Industry
January 06, 2015 Bland together
In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers”
Automakers testing mobile tech you can tap to Industry
November 12, 2014 Automakers testing mobile tech you can tap to

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the […]