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Search Results for : Audience Discovery

Industry
October 20, 2020 The Evolving State of UGC

In a newly released report, US-based content generation and analytics platform, Cohley and media publication, Digiday explores the changing state of user-generated content (UGC). The sweeping changes driven by a global pandemic and the resultant quarantine have scattered creative marketing teams, but they have also opened brands’ and agencies’ eyes to the promise of UGC […]

Industry
July 31, 2019 How CMOs Can Use Research And Insights To Their Best Advantage

By Drew Neisser Most new CMOs arrive with a mandate to find ways to make marketing more effective. Ironically, only a small percentage ask for or are given the time they need to assess the situation—let alone provided the time they would need to research a meaningful customer insight that could have a material impact on […]

Industry
April 02, 2017 RIP mobile download advertising

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc It was 2008 when the mobile app download companies came into being in plenty. Every second company I knew was a mobile ad-network. I wondered what the state […]

Industry
August 08, 2016 Trusting the Machine in Online Marketing: Discovering your Audience

Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”. The first part of this series is focused on Discovering your Audience. Data collection and analysis have grown immensely in the last few years, but is there still a case to […]

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