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Search Results for : Apco

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Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
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Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
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Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
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Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
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Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
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People
November 25, 2020
The Impact of COVID-19 on Black Friday
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Choueiri Group Deep Dives
CG Updates
November 24, 2020
🎧 UAE Music Lovers Speak Out: Why Being Local Matters to Them
man
Industry
November 24, 2020
How to Navigate Marketing in 2021?
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Industry
November 22, 2020
Filling Gaps in the Influencer Marketing Industry
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Industry
November 11, 2020
What's Trending With GenZ?
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
Culture
July 20, 2020 How the #FirstArabicCountdown Campaign Reaches for the Stars

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Industry
February 19, 2020 How Brands Can Leverage Augmented Reality on Snap

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

Industry
December 22, 2019 McDonald’s Recruits Through Snapchat Lens

Now get a job through Snapchat! The quick-service restaurant chain launched a recruitment campaign in the month of October, targeting Saudi Nationals through Snapchat Lens, making it the first brand in the MENA region to do so. The aim of the campaign was to fill 850+ positions across multiple roles including manager trainees, guest experience leaders, […]

Industry
August 26, 2019 AI Will Rework, It Won’t Replace!

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

Industry
May 13, 2019 APCO Extends To Bahrain

APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO Worldwide, said in a statement. APCO’s office in Bahrain comes during a banner year for the company with 2019 representing the 35th anniversary year of the firm’s founding. Founded by Margery Kraus as […]

Industry
April 18, 2019 Artificial Intelligence Influence on Storytelling

Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during an interview with Communicate . He spoke to us about how Artificial Intelligence (AI) is moving at a pace that is 10 times faster than digital transformation. “Companies that won’t be […]

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