Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human – a smile, a pat on […]
Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
Rasamny-Younis Motor Company S.A.L. (RYMCO), the dealer for Nissan/Infiniti and other car brands in Lebanon, has tasked OMD Lebanon and Annalect MENA with its marketing analytics program. Designed to identify how successful its diverse marketing activities are in driving actual car sales, this partnership with the two Omnicom Media Group MENA companies will enhance the […]
Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns. The Ensighten Open Marketing Platform enables brands to […]