Oleksandr Cherviakov, Senior Manager – Business Solutions at Annalect MENA, argues that automation will make marketeers stronger, not fewer. In this contactless, socially distant world that we’re building for ourselves as a result of the pandemic, there is much talk of dehumanization. We’re busy removing what makes us human – a smile, a pat on […]
Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
Rasamny-Younis Motor Company S.A.L. (RYMCO), the dealer for Nissan/Infiniti and other car brands in Lebanon, has tasked OMD Lebanon and Annalect MENA with its marketing analytics program. Designed to identify how successful its diverse marketing activities are in driving actual car sales, this partnership with the two Omnicom Media Group MENA companies will enhance the […]