Search Results for : Airbnb

By Imad Lahad There is no hiding from the fact that artificial intelligence (AI) is gradually changing our world, one industry at a time. Perhaps in no greater way than in government communications. Earlier this year in Dubai, we witnessed a moment that clearly captured this sentiment. International Monetary Fund (IMF) chief Christine Lagarde was being […]

In recent news authorities at Bali, an Indonesian Island, have asked tourists to either behave or leave their land. This warning came after an incident that was posted on Instagram about a couple from Czech Republic who acted disrespectfully at a temple in Bali. The incident has caused locals to ask for a tourist boycott.  […]

By Sharvari Alape People experience ads everywhere. From sponsored ads on social media,  the in-between ads on TV to the enormous billboards on the streets. However, that does not mean they resonate with the advertisement on a level to spark an action. Comparatively, very few campaigns over the last years have tackled specific social  issues […]

By Jessica Wohl When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening its image and a Hail Mary to connect with customers. The new design—a combination of a home and heart, with the new slogan “Making Moments Matter”—got a reaction out of people, […]

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new […]

New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity database shows that fewer than 1 in 10 brands grew between 2014 and 2017. But Amazon, the quintessential disruptive brand, more than doubled its brand value in the same period simply by making more people’s lives easier and less […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with a penetration rate of 175 percent, according to the Media Industries in the Middle East 2016 report by the Northwestern University in Qatar. The same report though shows that marketers here […]

Ziad Rahhal, LinkedIn’s head of marketing solutions for MENA talks about how B2B campaigns need to get the attention they deserve and what B2B marketers can do differently to shine brighter than their B2C counterparts B2B marketers always have the difficult job of trying to create memorable brands with sometimes less-than-memorable products. Having a strong […]

By Rakesh Kumar, CEO, Human Films There are seismic shifts in the brand and marketing business. The hot topic today is the debate around the traditional model of advertising; the impact of shorter content and how content should be more real than surreal. Clients, creative agencies, media companies, PR companies, digital agencies are all struggling […]

By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months. Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network. But as Irwin Gotlieb of […]

There’s been a perception change toward designers. Designers are the new cool kids in the corporate world. The titles ‘geek’ and ‘nerd’ are no longer insults, but a designer’s badge of honor, reflecting intelligence and multidimensional thinking. The involvement of designer in many corporate initiatives is being sought at every stage of the business process […]

The sharing or collaborative economy is the latest business model for marketers and business owners to sink their teeth into. Companies such as AirBnb and Uber have transcended their position in the market by recognizing the incomparable advantages of e-commerce as their main platform for doing business. Top-down communication and business models will soon be something […]

  Omnicom’s TBWA has been named the global agency of record for Airbnb, the hospitality startup, after a review. The agency was selected because of a “rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential,” Airbnb said in a statement. “We’re delighted to be working with TBWAChiatDay, one of the […]