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Search Results for : Agency Models

Industry
October 23, 2019 Facebook and Agencies, a Give-and-Take Relationship

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

Industry
June 17, 2018 Is ‘integration’ swallowing individual agency brands?

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Industry
April 10, 2018 P&G is unveiling three new agency models

Earth’s biggest advertiser, Procter & Gamble Co., is “piloting” three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G’s North American fabric-care business. That business alone accounts for […]

Industry
April 09, 2018 Irwin Gotlieb on rebundling, industry mistrust and what he won’t do in retirement

Image credit: Anindito Mukherjee/Bloomberg Irwin Gotlieb hasn’t taken two consecutive weeks off in the last 48 years. That’s about to change. The GroupM chairman retired from his role just a few days ago and will now serve as an advisor to WPP. He tells Ad Age he’s committed to WPP CEO Martin Sorrell for at […]

Industry
July 24, 2016 It’s all good

Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And he’s not alone: nearly 53 percent of UAE residents think so too, says a Nielsen survey, released earlier this year. And, although this belief isn’t grounded in truth, at least for […]

Industry
November 11, 2014 J&J looks to globalize agency teams to match its new structure

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share beating rivals from the over-the-counter drug business to skincare. Now, hoping to maintain momentum, she’s opening a whole can of Coke-style globalization on the historically fragmented company and its […]

Industry
March 15, 2017 Havas Group CEO Yannick Bolloré on the ‘game-changing’ unification of creative and media

Havas Group’s announcement last week that it is scrapping its standalone creative and media groups, and integrating them into single regional P&Ls, did not entirely come as a surprise. Over the past three years, and led by chief executive of Yannick Bolloré, the France-headquartered group has relentlessly streamlined its structure as part of a publicly-declared ‘Together’ […]

Industry
January 11, 2015 Comms full circle

  In the past, communications planning followed a very linear process: there was kind of a relay race happening between the various constituencies. They were briefed separately and in a specific sequence. They operated in isolation and the scope of each was defined by the decisions of the preceding level in the pecking order. Like […]

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