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Search Results for : Advertising Spend

Exploring the Creative Ad Landscape in the Era of AI
Industry
May 16, 2024
Exploring the Creative Ad Landscape in the Era of AI
Plus Company Unveils Plus AIOS, a State-of-the-Art Intelligence Tool for Enhanced Marketing Insights
Industry
January 15, 2024
Plus Company Unveils Plus AIOS, a State-of-the-Art Intelligence Tool for Enhanced Marketing Insights
Digital Ad Expert Continues Expansion to MENA Region Offering Courses in Arabic and French
Industry
October 10, 2023
Digital Ad Expert Continues Expansion to MENA Region Offering Courses in Arabic and French
DigitAll - Subsidiary of W Group Signs an Exclusive Partnership with Advertima
Industry
May 10, 2023
DigitAll - Subsidiary of W Group Signs an Exclusive Partnership with Advertima
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
Industry
February 07, 2023
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Industry
January 27, 2023
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
How Integrating User Experience Enhances Digital Marketing Campaigns
Industry
October 07, 2022
How Integrating User Experience Enhances Digital Marketing Campaigns
WARC: Navigating Inflation and the Threat of Recession
Industry
September 29, 2022
WARC: Navigating Inflation and the Threat of Recession
Technology That is Opening Doors to Digital Audio Advertising for Small Businesses
Industry
June 24, 2022
Technology That is Opening Doors to Digital Audio Advertising for Small Businesses
Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022
Industry
February 22, 2022
Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
Industry
February 09, 2022
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser
People
December 09, 2021
Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser
WARC Report shows Record Growth in Global Advertising Market Industry
December 06, 2021 WARC Report shows Record Growth in Global Advertising Market
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon, accounting for more than half of the market.
A Peak into the Marketer’s Evaluation Toolbox. What should I use?
People
November 09, 2021
A Peak into the Marketer’s Evaluation Toolbox. What should I use?
Why Snap Inc. Shares Plummeted Last Week
Industry
October 27, 2021
Why Snap Inc. Shares Plummeted Last Week
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Industry
October 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Industry
September 26, 2021
IAB GCC: MENA Digital Ad Spend Reaches$3.6 billion in 2020
Five Key Archetypes of Travelers
Industry
September 23, 2021
Five Key Archetypes of Travelers
Have More Marketers Adopted CTV Into Their Advertising Mix?
Industry
July 12, 2021
Have More Marketers Adopted CTV Into Their Advertising Mix?
ABG Launches Influencer Marketing Transparency Charter
LEAD with ABG
Transparency in Influencer Marketing
June 08, 2021
ABG Launches Influencer Marketing Transparency Charter
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
Industry
June 25, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
Advertiser of the Month KSA - October 2023
Industry
November 15, 2023
Advertiser of the Month KSA - October 2023
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
Industry
September 23, 2022
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
Netflix Is Now 'Open' To Selling Ads
Industry
April 20, 2022
Netflix Is Now 'Open' To Selling Ads
What Does China’s Revised Adspend Forecast Mean For Others? Industry
March 18, 2020 What Does China’s Revised Adspend Forecast Mean For Others?

As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus have taken a toll on the country’s economy. The two-month-long pandemic forced businesses to halt operations and residents to remain indoors, causing a stint in the country’s economic growth. This also […]