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Search Results for : Adidas

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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
man
Industry
January 17, 2021
Global Creative Agency 180 Launches Middle East and North Africa Hub
man
Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
Culture
September 24, 2020 The History of Sneaker Culture

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

Industry
December 02, 2019 Winning the Battle for Attention with AR

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Industry
July 11, 2019 How Neuroscience Equips Us To Become Better Creators

By John Clark We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The conversation tends to focus either on the different technologies and their use in research and evaluation; or on learnings from behavioral […]

People
February 23, 2019 Lee Clow’s love letter to advertising is also his resignation… kind of

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman at TBWA/Media Arts Lab and director of Media Arts at TBWA/Worldwide is moving into an advisory role as chairman emeritus at Media Arts Lab. Clow joined the agency known as Chiat/Day (once nicknamed Chiat Day […]

Industry
July 22, 2018 Could Facebook’s investigation of this social analytics firm spell trouble for brands?

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how it handled private data. Crimson Hexagon, based in the US, provides social data analysis for brands by monitoring platforms including Facebook and Twitter. The brands it has worked with include Adidas, Samsung, […]

Industry
July 12, 2018 MediaCom scores another global win

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

Industry
June 13, 2018 BREAKING: We Are Social acquires Socialize

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

Industry
June 11, 2018 Not participating in the World Cup? Here’s how you can still win

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event of the year that is sure, as always, to have a massive global impact. As for brands, it’s a crucial time to drive awareness and sales – Coca Cola, […]

Industry
May 29, 2018 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Industry
March 27, 2018 This social media platform has added a new location-based targeting feature

As users spend more time on their mobile devices, being able to target them on-the-go is of increasing importance to advertisers. And now, Snapchat is starting to offer a new location-based targeting feature. Of course, Snapchat is no stranger to geo-data. Its Geofilter feature is hugely popular with 187 million users and so is Snap […]

Industry
October 29, 2017 Lightblue appoints new partner and plans regional expansion

Lightblue, which has positioned itself as a “brand adventures agency”, has announced that Craig Borthwick will be joining existing partners and founders David Balfour and Ian Lynagh. Borthwick, who has been with Lightblue for five years, was instrumental in growing the company, expanding the team and building relationships with global brands in the region. In […]

Industry
July 09, 2017 Mediavest | Spark rebrands as Spark Foundry globally

Mediavest | Spark, a full-service media agency under Publicis Media, announced today that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution and reflects the agency’s offerings that extend beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more.e The Spark […]

Industry
July 11, 2016 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Industry
June 16, 2016 Cannes YouTube Ads Leaderboard 2016

With Cannes Lions 2016 on the horizon, YouTube has today released its special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent more than six million hours watched and 403 million views for the entire leaderboard. There are a few trends that stood out among […]

Industry
March 21, 2016 Twitter celebrates 10th birthday by thanking brands

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]

Industry
November 19, 2015 Emirates NBD launches Fitness Account for Apple Watch

Emirates NBD has launched the Emirates NBD Fitness Account that turns “health into wealth”. The Fitness Account is a mobile-based savings account that allows customers to earn higher interest on their balances by linking it to their level of physical activity. Customers will earn interest of up to two percent per annum (pa) on their […]

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