Search Results for : Adidas

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on experiences that catch their attention. The challenge is that the window of opportunity on traditional formats is shrinking. For better or for worse, people can choose to do many other things […]

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

By John Clark We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The conversation tends to focus either on the different technologies and their use in research and evaluation; or on learnings from behavioral […]

Lee Clow, the creative mind behind ads like Apple’s “Think Different” and Adidas’ “Impossible is Nothing,” is retiring. As of February 14, the chairman at TBWA/Media Arts Lab and director of Media Arts at TBWA/Worldwide is moving into an advisory role as chairman emeritus at Media Arts Lab. Clow joined the agency known as Chiat/Day (once nicknamed Chiat Day […]

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how it handled private data. Crimson Hexagon, based in the US, provides social data analysis for brands by monitoring platforms including Facebook and Twitter. The brands it has worked with include Adidas, Samsung, […]

Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media agency of record for cross-channel planning and traditional media buying following a review. A Hilton spokesman confirmed the selection to Ad Age in an emailed statement. “We selected MediaCom for its […]

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the sporting event of the year that is sure, as always, to have a massive global impact. As for brands, it’s a crucial time to drive awareness and sales – Coca Cola, […]

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

As users spend more time on their mobile devices, being able to target them on-the-go is of increasing importance to advertisers. And now, Snapchat is starting to offer a new location-based targeting feature. Of course, Snapchat is no stranger to geo-data. Its Geofilter feature is hugely popular with 187 million users and so is Snap […]

Lightblue, which has positioned itself as a “brand adventures agency”, has announced that Craig Borthwick will be joining existing partners and founders David Balfour and Ian Lynagh. Borthwick, who has been with Lightblue for five years, was instrumental in growing the company, expanding the team and building relationships with global brands in the region. In […]

Mediavest | Spark, a full-service media agency under Publicis Media, announced today that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution and reflects the agency’s offerings that extend beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more.e The Spark […]

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]