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Search Results for : Adform

Adform Gives Us a Taste of New First-Party Cookie-Based Solutions People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]
Global ad tech company Adform opens Dubai office Industry
December 19, 2018 Global ad tech company Adform opens Dubai office

Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s existing Middle East clients while seeking new business. Pawan Setpal, who has more than ten years’ experience in digital advertising and adtech will be responsible for day-to-day operations. Setpal joins Adform […]
How MMPWW went from MENA Market Place to MMP World Wide Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]