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Search Results for : Adform

People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

Industry
December 19, 2018 Global ad tech company Adform opens Dubai office

Adform, a global independent advertising technology platform, has opened its first office in the region in Dubai. The operation will provide on-the-ground support Adform’s existing Middle East clients while seeking new business. Pawan Setpal, who has more than ten years’ experience in digital advertising and adtech will be responsible for day-to-day operations. Setpal joins Adform […]

Industry
October 14, 2018 How MMPWW went from MENA Market Place to MMP World Wide

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

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