Search Results for : Abu Dhabi

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]

UAE-based Q Communications just announced its expansion to Europe, right in the middle of a pandemic. Co-Founders Elsa Roodt and Katie Harvey explain how such a move is indeed a challenge, but one that can be turned into a strength. “You shouldn’t open a business with your best friend.” “We are mid-recession, no one will […]

The Arts Centre at New York University Abu Dhabi (NYUAD) recently held its first-ever live virtual open mic poetry night. Communicate got a chance to speak with Bill Bragin, Executive Director at NYUAD’s Arts Centre to understand what kind of challenges he faced and what opportunities live streaming offers the institution. What exactly is a “live […]

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]