Search Results for : Abu Dhabi

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Livestream shopping has been around since 2016 in China, but the recent lockdown measures that were implemented in the country caused a massive upsurge in this industry. Now livestreaming has become an indispensable format through which Chinese consumers shop. Major international e-commerce companies such as Amazon have already begun to put their money behind this […]

UAE-based Q Communications just announced its expansion to Europe, right in the middle of a pandemic. Co-Founders Elsa Roodt and Katie Harvey explain how such a move is indeed a challenge, but one that can be turned into a strength. “You shouldn’t open a business with your best friend.” “We are mid-recession, no one will […]

The Arts Centre at New York University Abu Dhabi (NYUAD) recently held its first-ever live virtual open mic poetry night. Communicate got a chance to speak with Bill Bragin, Executive Director at NYUAD’s Arts Centre to understand what kind of challenges he faced and what opportunities live streaming offers the institution. What exactly is a “live […]

Reda Raad, chief executive of communications group TBWA\RAAD, on how true leaders should address the current crisis. Just a few short months ago, the year ahead looked promising and prosperous. Now, the talk is of mere survival. The sheer scale of the unfolding crisis has led to panic and paralysis on a global scale, but […]

By Elías Jabbe PR industry leaders and journalists gathered at the inaugural Middle East PR Association (MEPRA) KSA Leadership Majlis in Riyadh on October 21, to discuss the evolution of the PR industry in Saudi Arabia. This year’s “Impact & Influence”-themed edition was documented on MEPRA’s social media platforms as it happened at Hyatt Regency […]

Surkus, a multi-sided experiential marketing platform has made its debut in the United Arab Emirates. This announcement follows international roll-out in markets including the US and Hong Kong with over 750,000 engaged users around the world, a statement said.  The platform will be headquartered in Abu Dhabi’s Hub71 startup ecosystem. Surkus said in the statement […]

By Elias Jabbe The Middle East Public Relations Association will host its inaugural Leadership Majlis in Saudi Arabia on October 21 at the Hyatt Regency Riyadh Olaya after several editions in Abu Dhabi. According to a press release distributed by MEPRA Executive Director Sabrina De Palma, the UAE-based nonprofit is dedicating the KSA MEPRA Leadership […]

Sophia can identify faces and have long conversations with others. Sophia is also a Saudi citizen. This might not come out as big news to you, until you learn that Sophia is a robot, imbued with artificial intelligence. Sophia, modeled after actress Audrey Hepburn, has been touring the globe, in a sign that the age […]

By Afreen Khan  Researchers at the New York University (NYU) Abu Dhabi have designed a microprocessor that provides data privacy using cryptography. The project which is the first of its kind, works on protecting data from leakage, with an aim to limit the threats and vulnerabilities.  The team behind CoPHEE, the microprocessor, is led by […]

Around the Clock Communications (ATC) is the new exciting name in the UAE advertising scene. We have a big mission to disrupt and change the communication industry. With our offices in Dubai, Abu Dhabi, Beirut and soon-to-open Riyadh, ATC comprises an inspiring hive of specialists, ready to handle every facet of communication, to deliver a […]

By Afreen Khan Microsoft opens its first data centers in MENA, the company announced last week at an event held in Dubai. The two new data computing centers are based in both Abu Dhabi and Dubai and will be working on delivering Microsoft Azure, the cloud-based system, to the region. The technology giant believes that […]

By Sharvari Alape Eltizam Asset Management Group is ready to work on its brand recognition, said Uros Trojanovic, General Manager, Strategy & Planning at Eltizam in an interview with Communicate. “Growth has been achieved not through brand awareness but other avenues. So in order to sustain that continued growth both in the UAE and also […]

By Afreen Khan Image Nation Abu Dhabi, Majid Al Futtaim and MBC Studios, three of MENA’s most influential and major media companies, signed an agreement to come together in a coalition to create a major production platform for film and television related projects in the region. This partnership, they said, will facilitate the production of […]

APCO Worldwide expanded its presence in the MENA region with the opening of a new office in Manama, Bahrain, Brad Staples, CEO of APCO Worldwide, said in a statement. APCO’s office in Bahrain comes during a banner year for the company with 2019 representing the 35th anniversary year of the firm’s founding. Founded by Margery Kraus as […]

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the company said in a statement. Messi stars in a digitally-led campaign that’s focused on Expo 2020’s messages of “collaboration and unity.” The two-minute film will run across digital channels globally and […]

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other retailers and services providers are going online, the traditional vending machine has remained somewhat static. There have been minor upgrades over the years, such as accepting credit cards or selecting snacks […]