
November 27, 2025
‘Accessible premium’: the shift in GCC consumer shopping behavior
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…

November 27, 2025
Consumers are more brand-aware than ever, and seek superior quality at more affordable price points. The GCC region, home to one of the world’s…

November 26, 2025
One of the strongest indicators of the GCC’s growing influence is the arrival of global gaming companies establishing a physical or operational footprint in…

February 3, 2023
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

January 16, 2023
Ala Shashaa, Analytics Manager at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and…

January 11, 2023
On average, people in the GCC have access to 3 video-on-demand streaming services and their appetite for growth is strong.

January 5, 2023
The role was newly created to expand the agency’s foray into production.

January 4, 2023
BPG aims to disrupt the regional business landscape with a simplified structure to boost agility, resilience, and effectiveness.

October 26, 2022
We asked the industry: What is the most toxic thing that can happen in a workplace?

October 25, 2022
Joumana Hathout, GM of People and Culture at OMG, explains the challenges and solutions to maintaining a happy and productive workforce.

October 24, 2022
By Sara Paye, Communications, Culture and Engagement Manager at Dentsu MENA

October 21, 2022
In an increasing race for talent and with rising employee expectations, Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains how organizations can…

October 20, 2022
Oliver El Obeid, Head of HR at Havas Middle East, explains how the group strives to protect its teams’ well-being and why the role…

October 19, 2022
Colin Farmer, Vice President Business & Talent Development MEAP at Impact BBDO, explains how his network is coping with a transforming job environment and…

October 14, 2022
Ala Shashaa, Analytics Manager at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and…