In today’s ever-evolving communication landscape, it is tempting to believe that generative AI will soon replace most human-led functions. After all, it can write,…

In today’s connected world, where personal and professional life often blur together, one truth is becoming harder to ignore: working mothers are effectively managing…

The United Arab Emirates (UAE) has been at the forefront of financial and technological advancements, continuously embracing digital transformation to enhance business efficiency. Among…

Marketing is having its reckoning. For too long, our industry has been split between brand storytelling and performance dashboards, between influence and instrumentation. But…

For years, brands have struggled to reconcile brand building and performance marketing. It’s been a battle between the soaring melody of brand and the…

While the concept of branded residences isn’t new, its economic and emotional appeal has intensified—especially in high-growth markets like Dubai. For newer developers particularly,…

In an era where trust has become a form of currency and reputation a tangible asset, Environmental, Social, and Governance (ESG) principles are reshaping…

‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…

Speed dominates the contemporary marketing and communications context. Brands and agencies across the Middle East are adopting AI writing tools, automation platforms and performance…

The public relations industry in the GCC is no stranger to change. With ambitious national visions, fast-moving private sector clients, and a region constantly…

As digital transformation accelerates across the GCC, businesses face a dual threat, namely financial loss and long-term reputational damage. Just as organizations adopt cutting-edge…

A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…