Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.

By Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble

The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes…

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with…

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases…

Hanin Hamade, Manager, Data Sciences Practice – Publicis Media, explains why and how brands should keep an eye on the booming social media chatter…

Reda Raad, chief executive of communications group TBWARAAD, on how true leaders should address the current crisis. Just a few short months ago, the…

Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message.…

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

By Max Al Awaad Infiniti Global Head of Marketing and Comms, Phil York, discusses with Communicate the communication direction that the luxury brand is…