The Middle East’s media and entertainment industry is expected to witness steady growth over the coming years, driven by rising digital consumption, expanding gaming ecosystems, and increased investment in local content, according to a new report by Mordor Intelligence.
The market is estimated to be valued at $48.43 billion in 2026, up from $44.16 billion in 2025, and is projected to reach $76.79 billion by 2031, reflecting a strong growth trajectory during the forecast period.
The report highlights a growing shift toward digital and on-demand content across the region. Consumers, particularly in urban centres, are increasingly opting for streaming platforms for video, music and gaming, attracted by convenience, flexible subscription models and access to locally relevant content.
Gaming has emerged as a major growth driver within the broader entertainment landscape. Mobile gaming continues to dominate user engagement, while console and cloud gaming are gaining popularity among premium users. The expansion of regional esports tournaments, government-supported game development initiatives and influencer-led gaming communities has further strengthened interest in the sector.
Another key trend identified in the report is the rising emphasis on Arabic-language and locally produced content. Media companies and streaming platforms are investing more heavily in regional storytelling and culturally aligned programming, a move seen as critical to retaining audiences and building advertiser confidence.
The advertising landscape is also undergoing a shift, with spending gradually moving away from traditional formats toward digital platforms. Programmatic advertising, connected television and influencer-led campaigns are becoming increasingly prominent as brands seek more targeted and measurable engagement with audiences.
Mordor Intelligence noted that these combined trends are expected to continue shaping the Middle East media and entertainment market over the next decade, supporting sustained growth across multiple segments.
