MCN (Middle East Communications Network), has announced a strategic partnership with leading AdTech firm Foxpush, a leading AdTech and data solutions provider, to scale its data and media capabilities and deliver next-generation solutions across the region. The partnership will further strengthen MCN’s INTERACT platform and expand the network’s regional AdTech infrastructure and capabilities for its clients. The collaboration will enhance audience creation, multi-channel engagement, and performance optimization capabilities.
Ghassan Harfouche, Group CEO, MCN MENAT & President McCann Worldgroup – APAC, said, “This partnership marks the launch of a multi-phase collaboration focused on combining an audience-first approach with cutting-edge data capabilities that transform how brands connect with consumers across the region. We are committed to continuously building and future-proofing our technology to deliver impactful solutions for our clients, rooted in local insight and global scale.”
Karthik Kumar, Managing Director, Acxiom MENAT added: “The partnership with Foxpush represents a major step forward in our data journey, scaling addressable media, privacy-first targeting, and AI-powered audience solutions for our clients.” He stressed, “Integrating MCN’s ‘Interact’ platform vision with Foxpush’s data infrastructure will deliver smarter audience solutions that drive precision targeting and measurable outcomes – positioning us at the forefront of MENA’s addressable media revolution.”
