KFC GOES OPEN DOOR (OR NO DOOR) TO SIGNAL 24 HOURS OPENING
KFC removed the doors from its restaurants to signal round-the-clock opening.
In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWA\RAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed ` this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service.
For decades, shut doors signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. Each removed door has been transformed into an Out-Of-Home installation, featuring cheeky messages like “Who needs doors when you never close?” and playful QR codes with map directions that lead customers to the nearest KFC—no matter the hour.
With the KFC Out-Doors campaign rolling out across the city, fans can look forward to spotting the repurposed restaurant doors everywhere from busy intersections to popular hangouts. Each installation offers a QR code redeemable for a free product at nearby 24/7 KFCs—because at KFC, closing time is now a thing of the past.
