Trendyol to onboard Alshaya Group’s American Eagle, Bath & Body Works and H&M brands to its Gulf platform.
Trendyol, one of the world’s leading e-commerce platforms, and Alshaya Group, one of the leading international retail franchise operators, have announced that Alshaya Group’s American Eagle, Bath & Body Works, and H&M brands are joining its GCC marketplace. Shoppers in Saudi Arabia and UAE can now access these brands directly on Trendyol with more brands and additional markets set to follow in the near future.
This development builds on the partnership between Trendyol and Alshaya in Türkiye, where Bath & Body Works and Victoria’s Secret have been available for several years. Last November, the collaboration extended to Saudi Arabia with the launch of American Eagle, Bath & Body Works, and H&M on Trendyol. In the UAE, H&M and American Eagle launched in March, with Bath & Body Works set to launch soon.
Since its launch in the GCC a year ago, Trendyol has become one of the region’s most downloaded shopping apps, attracting over four million customers and featuring 80,000 sellers in the Gulf. The platform currently processes more than one million orders per month during peak periods, with 80% of these orders originating from Saudi Arabia.
The extended agreement with Alshaya Group will see the latest trends from the brands’ latest collections be made available on Trendyol.
