The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.
The next tech wave is coming at us, and fast. NFT was the word of the year in 2021 for the Collins Dictionary. The ups and downs of cryptocurrencies have made the headlines repeatedly. Blockchain is taking the world by storm. So, with Web3 on the way, what is it that brands and agencies need to catch up in order not to be left behind? In a keynote address, Luis Crespo, Co-founder of Geodata, and Ihab El Yaman, CEO and Co-founder of MEmob+ take to the stage to answer this question.