MENA Effie Thought-Leadership Program session explores what brands learned from the past year and what does it mean for the future of customer experience?
On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.
2020 has redefined the customer experience on many levels: e-commerce is booming even faster than predicted, new engagement platforms are being explored (from live commerce to digital events) and the ways tools are being used to communicate and engage with audiences are shifting. In this session, Rouba Abbouchi, Head of Marketing for Tryano & Saks Fifth Avenue ME at Chalhoub Group, explains how these changes will transform the customer experience for brands.
