Video: How To Develop Effective Marketing Campaigns In A Crisis And On A Small Budget

On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.

In times of crisis, marketing is often hit first and 2020 had many marketing teams operating on shoestring budgets. This doesn’t necessarily mean that campaigns will be less effective, to the contrary. In this session, Waseem Afzal, Head of Ecosystem & Agency Development METAP at TikTok shows you how to make the best of limited funds and unbounded creativity.