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Search Results for : KSA

man
People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
man
Industry
February 22, 2021
The Emerging Trends Shaping the Future of Brands in Saudi Arabia
man
Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
man
Facebook Hub
Masterminds
February 11, 2021
How Memac Ogilvy and Lexus Built a Seamless Online Car-Buying Experience with Facebook
man
People
February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
man
People
February 07, 2021
Claudius Boller: "We Know That Now More Than Ever, Listeners Expect Highly Advanced Personalization"
man
Choueiri Group Deep Dives
CG Updates
February 02, 2021
E-Commerce and the Future of Effectiveness in KSA and the UAE
man
People
January 31, 2021
Omnicom Media Group MENA Appoints Luca Allam as Chief Executive Officer of PHD MENA
man
People
January 21, 2021
How 180 MENA Aims to Be Part of the Region's Culture of Progress
man
People
January 18, 2021
A Deeper Look at the Surging E-Gift Cards Market
man
People
December 21, 2020
Elie Aoun on Ipsos's new OOH Media Measurement in MENA
man
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
People
December 17, 2020
The Acceleration From an Unexpected Slowdown
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
man
Industry
December 08, 2020
#ThisHappened on Twitter in 2020
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
People
November 30, 2020
OMG MENA Appoints Maroun Hassoun as Regional General Manager of OMD MENA
man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
man
Choueiri Group Deep Dives
CG Updates
November 22, 2020
How Did the Pandemic Impact Retail in KSA?
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Industry
October 13, 2020 Arab News Launches Research and Studies Unit

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced the establishment of a new Research and Studies Unit (RSU). Based at the newspaper’s headquarters in Riyadh, the new unit will deliver thought-provoking studies written by a team of acclaimed resident […]

Industry
October 13, 2020 The Evolving Attitudes Towards Travel In Saudi Arabia

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

Industry
October 01, 2020 How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

People
September 24, 2020 Sign of the Times

While brands and advertisers claim to place inclusivity at the top of their agenda, they often fail to engage with communities with hearing impairments, rarely including sign language options in their campaigns. However, some organizations are recognizing the problem and strive to find a solution. Alwaleed Philanthropies, an NGO chaired by HRH Prince Alwaleed Bin […]

Industry
September 21, 2020 Building Brands With Gen Z

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and Generation Z. Its creators understood what the younger generation wanted from social media platforms. With their target audience clearly specified from the beginning, they developed an understanding of the […]

CG Updates
Choueiri Group Deep Dives
September 08, 2020 Research on Advertising Perception – Intensive Hair Care Category
Choueiri Group’s Data Team has prepared another research series focused on the “Intensive Hair Care” category in KSA and how advertisers can benefit from key insights and staying on top of their consumers’ expectations and preferences. This week’s particular remit takes a closer look at “advertising perceptions” surrounding the category and how fresh insights can help brands to unearth untapped audience segments or behaviors, which could potentially fuel their communication plans.
Industry
August 10, 2020 5.1 Million People Listen to Podcasts Regularly in KSA

Broadcast specialist,  markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, the report provides key details into the KSA market, to help marketers understand how to better reach their targeted audience. The research was conducted by Censuswide, […]

Industry
August 05, 2020 The Power of Vertical Videos

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

People
July 19, 2020 Preparing for a Post-Covid-19 KSA

Abdulrahman Inayat, Co-Founder of W7Worldwide, explains how the Covid-19 pandemic has impacted the communications industry in KSA and how his agency is helping businesses. The global outbreak of the Covid-19 pandemic has had an unprecedented impact on economies around the world. Saudi Arabia was no exception, especially during the first stages of the crisis when […]

man
Choueiri Group Deep Dives
CG Updates
July 14, 2020
Gen Z is on TV – Discover our Latest Insights
Industry
July 01, 2020 Highlights From the State of Social Media Report 2020

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report targets brands and industry professionals that are eager to have meaningful engagement with audiences on social media. The annual report covers the countries of Egypt, Saudi Arabia (KSA), the UAE, and […]

Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
June 17, 2020 From the Small Screen to the Silver Screen

Saba Omaish, OSN’s Head of Marketing, explains how the MENA broadcaster challenges us on TikTok to keep our eyes peeled for the world’s best entertainment. What do you do when you have a massive list of amazing TV shows and movies to watch and only 24 hours in a day to watch them in? Keep […]

Industry
May 17, 2020 Iftar Hourglass

During the holy month of Ramadan, food companies must abstain from showing food in their ads to avoid temptation during fasting. Sounds tricky, doesn’t it? However, McDonald’s and Leo Burnett KSA, have found a way to work around it. Their new Iftar Sandclock campaign features a virtual, live hourglass that counts down the time until […]

Industry
May 14, 2020 Bold Approach

How Saudi Bold Communication Agency ranked 22nd in the 2019 Good Report. Riyadh-based communications shop Bold was the only GCC and Saudi agency ranked in the 2019 edition of the Good Report, out of 673 agencies evaluated from 76 markets. The report, produced by ACT Responsible in collaboration with WARC, recognizes the world’s best use […]

Industry
April 23, 2020 IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020; a report on understanding attitudes, behaviors, and future expectations in various countries in the MENA region. The study covered KSA, UAE, Jordan, Lebanon, and Morocco and was conducted through online surveys. The tracker […]

CG Updates
Choueiri Group Deep Dives
April 05, 2020 MBC Group – An Indispensable Companion during Hard Times
In the third installment of their series on the unprecedented Covid-19 situation and its impact on TV Advertising, Arabian Media Services International (AMSI, part of the Choueiri Group and the exclusive media representative for MBC Group) take a closer look at data findings that illustrate, how MBC Group has firmly established itself as a trusted companion to Saudi audiences, seeking premium entertainment during these testing times.
CG Updates
Choueiri Group Deep Dives
April 01, 2020 The Impact of Covid-19 on TV Content Consumption in KSA
In the second installment of their series on the unprecedented covid-19 situation and its impact on TV advertising, media (AMSI, part of Choueiri Group and the exclusive media representative for MBC Group) takes a closer look at data findings focused on VoD and TV content consumption behaviors in KSA.
Industry
March 31, 2020 Snapshot of the State of Podcasts in 2020

As the podcast space in the Middle East continues to grow and evolve, Communicate shares some recent insights from social media analytics and listening tool, Talkwalker on where the MENA region currently stands. In July 2019, data released by Markettiers MENA stated that there were 1.3 million podcast listeners in the UAE alone, which is more […]

Industry
March 30, 2020 An Inside Look at Producing Ramadan Content on Snapchat

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for their respective brands and share some insights into how consumers interact with content differently on the platform, during the holy month of Ramadan.  What do you like the most about Snapchat? […]

Industry
February 24, 2020 Understanding Arabic Content

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

Industry
February 19, 2020 How Brands Can Leverage Augmented Reality on Snap

No doubt Snap is the platform that popularized augmented reality. Vishal Badiani, Creative Strategy Lead at Snap Inc. MENA, explains how brands can make the best out of it. What are the various ad solutions available to brands on Snap? Snapchat has only offered advertising to brands since 2015 – we’re still a very young […]

Industry
February 17, 2020 Where Snap and Publishers Meet

A communications platform inspired by real-life interactions, Snap has been aggressively pushing its Discover feature towards media companies. Because its core objective remains to allow users to communicate easily and comfortably, unlike other social media platforms that focus more on popularity, Snap is offering a unique avenue to publishers aiming to reach the 218 million […]

Industry
December 11, 2019 Kantar Highlights the Five Key Performance Pillars of Customer Experience

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]

Industry
November 24, 2019 Results of The 2019 Social Media Influencers’ Survey

BPG Group and YouGov released the results of the 2019 Social Media Influencers’ Survey. This year’s survey focused on consumers’ views about Social Media Influencers. The survey which is currently in its fourth year, analyzed 1,000 female and male respondents, aged 18 – 35 years across the UAE and KSA. Here are the key takeaways […]

Industry
November 05, 2019 Webedia Arabia, a New Arabic Media and Entertainment Powerhouse in the Region

Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new key entrant and one of the largest networks in the digital media landscape. The company has a following of 30 million across all social media platforms and four million monthly visitors […]

Industry
October 08, 2019 Aramco Film Generates 13 Million Views On Twitter

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

Industry
September 19, 2019 SVOD Arabic Content is Expanding in KSA

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media. The technology is shifting the use of audio and video-based content. In Saudi Arabia, over the top (OTT) has not yet taken away significant reach from linear TV as it has […]

Industry
July 22, 2019 Why Jawwy Launched A Post-Ramadan Campaign?

Saudi Arabian Telecom brand, Jawwy, launched a Ramadan campaign in both cities Riyadh and Dubai, almost two months after Ramadan. They said their campaign is to encourage people to continue the generosity and kindness that they display during the holy month. With the support of FP7 McCann Riyadh and FP7 McCann Dubai, Jawwy found that […]

Culture
May 02, 2019 Tingling Sensations To Enhance The Experience

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In the latest ad, an actor is seen drawing a tray with the meal towards him, and slowly biting into the sandwich. The 45-second cinema spot, with sound design by Elie Akl, highlighted […]

Industry
April 15, 2019 How Receptive are Audiences on Twitter?

The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage in the Middle East, according to findings by a Twitter research team. Twitter commissioned NeuroInsight, one of the world’s leading neuroscience-based market research companies, to conduct a neuroscience study that looks […]

Industry
April 15, 2019 The Marketing Road to the Kingdom

There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO of Smaat, a digital marketing company, that works in the GCC and North Africa. They are culture, language, youth and influencers. Talking to an audience on Monday, he said that content for Saudi Arabia should provide cultural relevance, and […]

Industry
April 23, 2018 There are going to be more Ramadan ads on YouTube this year, thanks to…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017 research. During this time, video consumption also increases, YouTube reports. Why YouTube? According to Ipsos reports last year, Ramadan viewership on YouTube over the last three years has increased threefold in […]

Industry
October 04, 2017 How brands are reacting to Saudi women driving

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on social media. Here are a few: Volkswagen ME   الحين دورِك تجلسين في مقعد السائق #الملك_ينتصر_لقياده_المراه pic.twitter.com/XuRuVnA5Sn — Volkswagen ME (@VWMiddleEast) September 27, 2017 Ford Middle East   Welcome to the […]

Industry
July 28, 2015 Freedom call

The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with the challenge of reaching this particular group of consumers. As the largest and most youthful population in the GCC by far, the need to tap into its potential is growing and […]

Industry
June 23, 2015 Mazola announces new brand ambassador

Mazola has announced Hatun Madani as its new brand ambassador this Ramadan. “This partnership allows our brand to develop a more human personality in the minds of our customers”, says Simon Gottfried, vice-president of sales and marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North Africa […]

Industry
May 04, 2015 Independence Day

The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the private and public sectors – but also running their own businesses. In 2012, two Saudi women, judo-player Wojdan Shaherkani, and 800-meter runner, Sarah Attar, participated in the Olympics for the first […]

Industry
March 03, 2015 AccelerateME Online launches new campaign

Digital and social media agency AccelerateME Online launches a new campaign titled “Nothing is created, everything is transformed.” The agency, based in Lebanon and Saudi Arabia, featured the campaign on its newly created website, acceleratemeonline.com. The campaign emphasizes the transformational power of social media in our days and reflects how social media has created a […]

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