A Talk With Waseem Afzal

Communicate sits down with Waseem Afzal, Deputy Managing Director at OMD, to discuss the latest trends in the e-commerce space. Afzal has been driving the digital agenda within OMD for the past decade. Through our interview, Afzal covers the leading trends within the region, with the arrival of the e-commerce giant- Amazon. Moreover, he explains what strategies should be implemented to ensure success within this space.