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Search Results for : Omd

man
Industry
February 08, 2021
The Key Takeaways From OMD's Reset 2021
man
People
January 31, 2021
Omnicom Media Group MENA Appoints Luca Allam as Chief Executive Officer of PHD MENA
man
People
January 10, 2021
Communiquestion: Ready to Change by Design?
man
Industry
December 17, 2020
Collaboration: the Key Creativity Accelerator?
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
man
People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
man
Industry
December 09, 2020
Highlights from Twitter's #ThisHappened2020 Event
man
Industry
December 08, 2020
#ThisHappened on Twitter in 2020
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
man
Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
man
Industry
December 03, 2020
The Steps to Hosting a Successful Virtual Event
man
Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
man
People
November 30, 2020
OMG MENA Appoints Maroun Hassoun as Regional General Manager of OMD MENA
man
OMD Corner
OMD Corner
November 30, 2020
Collaboration, or the Importance of Casual Collisions
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
man
OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
man
People
November 29, 2020
Everything to Know About Google's First Startup Accelerator Program In MENA
man
Facebook Hub
Masterminds
November 26, 2020
How L’Oreal Leveraged Branded Content Ads in a First Quadripartite Collaboration in KSA
Culture
May 06, 2020 OMG Rallies Media Partners To Support Partner Charities

As part of the company’s COVID-19 relief efforts, Omnicom Media Group MENA joins forces with regional media owners in the Middle East- to provide complimentary media space to its long-standing partner charities. With their support, the NPO’s – Dubai Cares, Gulf for Good, and Médecins Sans Frontières (MSF) will be able to reach a larger […]

Industry
March 31, 2020 OMG’s Way Forward with Data

Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.

man
OMD Corner
OMD Corner
December 15, 2019
Guy Marks on How to Improve Collaboration
man
OMD Corner
OMD Corner
November 28, 2019
Bassam Rizk on How 5G Will Change Everything
People
November 25, 2019 Wissam Najjar Promoted As New COO of OMD MENA

The former regional managing director of OMD MENA, will now add the North African and UAE offices to his remit along with Levant, Egypt and the Gulf as he takes the helm as the new COO of OMD MENA. During his 16 year tenure at OMD, Najjar has proved instrumental in spreading OMD’s culture and difference across all […]

man
OMD Corner
OMD Corner
October 06, 2019
Saleh Ghazal On Managing Multi-Country Teams
man
OMD Corner
OMD Corner
June 25, 2019
A Talk With Waseem Afzal
Industry
February 26, 2019 OMD wins Beko’s media mandate for MENA

Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The appointment will see the agency cover 17 markets in the region for Beko’s full portfolio of products […]

Industry
January 22, 2019 OMD Egypt wins McDonald’s digital and social account

Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt effective January 2019. The account was previously managed by Digital Republic. This represents a major win for OMD Egypt as McDonald’s isn’t only a key client of the global network but also a highly innovative […]

Industry
January 18, 2019 Omnicom Media Group refreshes brand after 20 years

For the first time in 20 years, Omnicom Media Group has refreshed its brand identity system, including a new logo with the OMG acronym, a modernized logotype and new graphic elements. The system is based on three core tenets: the geometry in the letterforms of the logo, the concept of micro to macro pattern repetition […]

Industry
January 15, 2019 JUST IN: OMD wins media mandate for Zain

Following an extensive multi-agency review process, Zain Group, a Middle Eastern mobile operator headquartered in Kuwait, has appointed OMD as its new strategic media-buying partner effective immediately. The account was previously managed by Mindshare. This is the first telco account win for OMD on a regional level. Just recently, J. Walter Thompson was reappointed as […]

Industry
December 16, 2018 Why this agency’s trashy Christmas is a good thing

The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period 13,350 tonnes of glass is binned every year during December and January And so, Omnicom Media Group MENA has dressed up the Christmas tree outside its building in Dubai Media City […]

Industry
November 21, 2018 Omnicom Media Group’s latest step to fighting ad fraud

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion to fraudulent advertising activities on online and mobile devices in 2018. The issue of app install fraud is a growing concern, particularly in the GCC. Therefore, Omnicom Media Group […]

Industry
July 22, 2018 Why are Omnicom’s shares the lowest they’ve been in 9 years?

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed on July 17 at $70.69, down nearly 9.5 percent from the previous day’s close after the New York-based company posted weaker-than-expected revenue growth […]

Industry
July 09, 2018 The rise of consultancies: Not a Greek tragedy after all

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I probably have some Greek in me. Growing up in a Greek household meant reading mythology was mandatory and consequently, you develop a strong understanding of the idea of a self-fulfilling prophecy. […]

Industry
March 04, 2018 This skin care company has renewed its contract with OMD

Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year contract is the latest development in a successful relationship that was established over 10 years ago with the skincare company. The agency started handling the client’s traditional media planning and buying […]

Industry
February 21, 2018 Savola Foods extends partnership with OMD

Following a statutory review of its offline media arrangements, Savola Foods has concluded its recent pitch with the appointment of OMD Egypt. The agency was already in charge of the FMCG manufacturer’s digital assignment and will now manage its full media brief for Egypt. The pitch, which took place last December, included the incumbent of […]

Industry
May 18, 2017 Infiniti and OMD win at Festival of Media Global and MENA

At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking home Bronze in the Best Use of Technology category. The campaign, which was a collaboration between OMD, TBWA and Infiniti, had earlier won Gold in the same category at the MENA […]

Industry
March 15, 2017 Hearts & Science wins Americana account

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by MCN’s Initiative MENA. The company, which operates restaurants and manufactures consumer foods and food-related products across the MENA region, is the first regional client for the data-driven marketing agency. Americana Group […]

Industry
January 04, 2017 OMD partners with EMIR for exclusive business intelligence and research

Omnicom Media Group’s OMD has signed an exclusive agreement with Emerging Markets Intelligence and Research (EMIR) to provide brands with rich market insights and analysis. The move comes after several successful collaborations with EMIR and is another sign of the agency’s focus on data and analytics. EMIR, which was founded in 2013 by Trevor McFarlane, […]

Industry
October 29, 2016 Omnicom’s Hearts & Science comes to Dubai

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the US exclusively for Omnicom’s P&G business and has since signed on telecom giant AT&T. The Dubai office will be headed by OMD UAE’s head of strategy, Fadi Maktabi, who has been […]

Industry
October 24, 2016 What OMD UAE’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Industry
July 25, 2016 Get excited

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri. He not only seems unperturbed by the varied challenges the region is facing, but, more strikingly, he continues to be optimistic – even enthusiastic. We catch up with him to find […]

Industry
May 15, 2016 Back to the future

Sitting in his office full of Star Wars memorabilia made from recycled motorcycle parts and a life-sized frame of Han Solo stuck in carbonite, Samara has a quiet air of confidence and an edgy excitement about the new structure and future of OMD. We caught up with him to learn about the philosophy driving this […]

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