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Search Results for : Triggers

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People
November 08, 2020
TikTok’s Shant Oknayan on the New AR Branded Effects
Industry
October 15, 2020 PRCA’s New Report Aims to Promote Mental Wellbeing in the Communications Industry in MENA

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Industry
July 19, 2020 The Era of New-Age Marketing

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Industry
May 28, 2020 Navigating Turbulent Times

Since the start of the Covid-19 crisis, TBWA\RAAD has been actively sharing insights, data, and tips to better address today’s and tomorrow’s new normal. Remie Abdo, Head of Strategy (left), and Jennifer Fischer, Chief Innovation Officer (right), explain how this strategy was developed and what it means to achieve. TBWA\RAAD is the Disruption agency. How […]

Industry
May 18, 2020 What is the Workplace Wellness Program?

The Middle East Public Relations Association recently conducted a survey to understand the impact of Covid-19 on the mental health and wellbeing, of the region’s PR professionals.  The survey which comprised of 108 respondents from the MEPRA group, revealed some alarming findings. The number of respondents who suffer from stress tripled during the lockdown. 38% […]

Culture
November 28, 2019 Agora Images: #Landscape2019

It’s always a great travel shot that really triggers the wanderer in a person. These 50 photographs with the hashtag #Landscape2019 ignite the wanderlust spirit and will guarantee to make you start planning for your next adventure. Agora images are a free-to-use app social app. The app is for the global photography community, with more than 3.5 […]

Industry
September 16, 2019 CINE-JAM Reconnecting You To Your G.I.A

By Muriel Aboulrouss Everything I create or teach is based on my  personal experiences and my journey of self discovery. I do not pretend to set new definitions or rules as I do not believe in either. I am guided by pure intuitive impulse.  I believe that the road to move people is to provoke […]

Industry
July 11, 2019 How Neuroscience Equips Us To Become Better Creators

By John Clark We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The conversation tends to focus either on the different technologies and their use in research and evaluation; or on learnings from behavioral […]

Culture
May 02, 2019 Tingling Sensations To Enhance The Experience

Burger King used an ultra-realistic autonomous sensory meridian response (ASMR) to create their latest advertisement launched within cinemas in the UAE and Saudi Arabia. In the latest ad, an actor is seen drawing a tray with the meal towards him, and slowly biting into the sandwich. The 45-second cinema spot, with sound design by Elie Akl, highlighted […]

Culture
August 24, 2018 #Kiki, do you love viral videos?

By Stacy Fernandes, communications executive at Active DMC By now I am sure you have heard of trending viral videos like the Ice Bucket Challenge, the Mannequin Challenge and now the ever-famous Kiki Challenge. Thanks to social media, these popular video challenges have started a global sensation. According to Complex.com, The Kiki challenge, which was […]

Industry
August 06, 2018 Influencer marketing: the battle between BIG numbers and REAL influence

By Tanaz Dizadji, Founder & CEO of insydo & Brand Ripplr There’s no denying that when done right, influencer marketing is the most effective way to reach relevant audiences and build brand loyalty, which is why it will continue to spiral into a multi-billion dollar industry over the next five years. However, issues and concerns […]

Industry
July 25, 2018 Remember the age of robots taking over? Yeah, not anymore

By Adrianne Pasquarelli (Illustration by Doug Chayka) At the SoHo flagship of fashion designer Rebecca Minkoff in New York, the shelves are stocked with XXS, the smallest size available. But the store is not sizeist – those floral dresses and blush-pink leather jackets aren’t just for the petite. Consumers who grab a frock off the […]

Industry
April 26, 2018 EXCLUSIVE: Reda Raad reveals the transformation of TBWA\Raad

“We are ready to embark on the next 15 years – with [a] heavy focus on accelerating digital, mobile and creating powerful content for our clients and their brands. We strive to be the most creative and proactive communications group in the region.” These were Reda Raad’s words at the agency’s 15th anniversary in the […]

Industry
April 21, 2017 The DOs and the DON’Ts of a media pitch

Within a period of only a matter of months in 2015, brand owners including Procter & Gamble, Unilever, L’Oréal, Volkswagen, Johnson & Johnson and more all called reviews of the US and global media planning and buying arrangements. The total value of media business that was put up for grabs was estimated to be as […]

Industry
December 21, 2015 Micro moments, macro results

In a mobile-first world where consumers are rarely seen without their smartphone in hand, the consumer journey has become much more complex. As a result of this fragmented environment, Google has created the concept of micro-moments as apart of its ‘Think with Google” program. This blog looks into what micro-moments are and how they will […]

Industry
October 05, 2015 Xaxis launches Xaxis Triggers in MENA

Xaxis, the programmatic media and technology platform, announces the MENA launch of its moment marketing solution, Xaxis Triggers. The program aims to allow real-time synchronization of digital campaigns and external events. One example of this product in action can be witnessed during a change in weather: with Xaxis Triggers, a programmatic campaign can complement a current event, like weather, across […]

Industry
February 01, 2015 No guts, no story

At the end of last year Hill+Knowlton Strategies celebrated a quarter of a century of business in the UAE. Such an anniversary made me think about the business and industry here – where it has come from, where it is now and where we go from here.  It was certainly a moment to reflect. And […]

Industry
January 06, 2015 Bland together

In September, Product of the Year (POY), an independent awards program recognizing consumer-voted goods held a panel discussion under the theme “Getting Under the Skin of Shoppers” that featured Amine Issa, PhD in biomedical engineering at non-profit medical group Mayo Clinic Everest research. In October, Omnicom Media Group (OMG)’s media and communication agency, PHD, organized […]

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