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Search Results for : Tomasz Wnuk

Industry
July 08, 2019 How Advertisers Can Reconcile Branding and Performance?

By Tomasz Wnuk Digital advertising represented the largest portion of ad spend for Middle East marketers in 2018 at 52 percent— and that number will only grow, according to the 2019 Middle East Report on Travel Advertising published by SOJERN. Whereas, two in three (61 percent) travel marketers plan to spend more on digital in […]

Industry
February 12, 2019 Programmatic campaign success in 100 milliseconds

Almost 30 years ago, the first clickable banner was displayed on the Internet. Over the years, the digital and marketing industries have evolved, but banner ads remain one of the best advertising channels. Programmatic (especially in retargeting) is leading the charge by enabling ad buying automation and personalized displays based on their behaviour. Tomasz Wnuk, […]

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