Search Results for : Time Warner

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

1. Wait, so what just happened? US District Judge Richard Leon that an AT&T-Time Warner deal can proceed. Essential background: In October 2016, A&T announced that it had agreed to buy Time Warner for $85 billion. But then Trump got elected. Trump made it clear, even before his presidency began, that he’s no fan of […]

YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would […]

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

Turner Broadcasting might be better known for its channels, namely, CNN, Cartoon Network and Boomerang to name a few, but it aims to be better known for advertising on kids’ entertainment channels – a category that stays at the back of brands’ minds when drawing up their media plan. Communicate catches up with Tarek Mounir, […]

    Al Jazeera America is starting to earn the trust of some advertisers, but six months after its arrival the network still suffers from notably small audiences and lingering image problems in some quarters. After going live, in August 2013, with very few national brands – most prominently Procter & Gamble’s Gillette – the Qatar-backed cable news network began adding commercials from […]

    Comcast Corp. and Charter Communications Inc. have discussed a joint bid for Time Warner Cable Inc. to divide its assets between them, people with knowledge of the matter said. The talks between Comcast and Charter were preliminary, and a Time Warner Cable breakup is one option amid several under consideration, said the people, who […]