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Search Results for : Tarek El Kady

Masterminds
Facebook Hub
July 15, 2019 Behind the Success of McDonald’s 2018 FIFA World Cup Campaign

“We live in an era of disruption; the speed and frequency with which brands connect with customers every day have been transformed dramatically, as consumers are more digitally connected. The key to success for brands is agility; that’s why at McDonald’s we are seeking progress over perfection. As marketers we need to have a high tolerance for risk, we recognized that we need to test new things, fail fast, spot the successes, and scale fast. We collaborated with Facebook because we knew that we could leverage data analytics and insights to help point us in the right direction, supporting our move from mass marketing to mass personalization. This is key to making our customers’ journey more memorable and providing an exceptional personal experience.” - Tarek El Kady, Senior Director, Marketing – McDonald’s MEA

Industry
January 04, 2018 Publicis Groupe wins the consolidated McDonald’s GCC business

McDonald’s has selected Publicis Groupe to handle its consolidated business portfolio in the GCC region. Publicis Groupe had designed a new operating model to further strengthen its collaboration with the fast food giant that put its entire business portfolio up for the pitch. The network brought together agencies and services from Publicis Communications, Publicis Media […]

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