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Search Results for : Stephen Hillebrand

Industry
July 19, 2018 Only 1 in 10 brands grew between 2014 and 2017, says Kantar analysis

New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity database shows that fewer than 1 in 10 brands grew between 2014 and 2017. But Amazon, the quintessential disruptive brand, more than doubled its brand value in the same period simply by making more people’s lives easier and less […]

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