Search Results for : Shared

A little more than a year ago, Majid Al Futtaim unveiled Share, its app-based lifestyle rewards program. A few months later, Covid-19 struck. Communicate sat with Kashmira Motiwalla, Head of the Share loyalty program at Majid Al Futtaim, to discuss what that meant for the newly-launched initiative. What impact did the pandemic and the lockdowns […]

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Kaizen is less of a productivity system and more of a philosophy. Earlier this year, when employees were forced to work from home due to the impacts of the ongoing Covid-19 pandemic, there were many outcries of employees struggling with the stress of the pandemic and finding a distinction between work life and home life. […]

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the key findings in the mental health reported that was jointly curated by PRCA MENA, the largest and most influential PR and communications membership body and international internet-based market research and data […]

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the Kingdom of Saudi Arabia. Here are the key findings – The desire to travel has been steadily increasing People are increasingly expressing their desire to travel again, with many reminiscing about […]

Mankind sometimes forgets that we’re not alone on this planet. We’re renting it with other living creatures as well and on this years’ World Animal Day, Agora images shared some breathtaking photographs of the most beautiful creatures on our planet. The competition using the hashtag #Animal2020 was created to instill a sense of urgency in […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Market research company Global Web Index (GWI) has shared a new guide that provides insights into the essential changes in consumer behaviors and attitudes and the steps brands can apply to attract their attention in the post-lockdown world. But first, let’s lay the groundwork- the majority of the countries went into lockdown since mid-March. Since […]

Consumers worry about privacy online but have been ready – at least so far – to give up some of their personal information in exchange for convenience. Communicate explores this paradox. We are often told that an increasing number of people are concerned about online privacy, afraid that their data would be used improperly or, […]

Regional online platform StriveME approaches the automotive industry in a different way, stepping outside of the usual technical details to grab the audience’s attention from a lifestyle perspective. Communicate spoke with Managing Director and Co-Founder Samah Safa, to better understand what difference this strategy makes. What is the thinking behind your editorial approach? In order […]

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

As a brand today, it’s really difficult to stand out on social media because of the massive overload of content that is present on these platforms. Brands, both established as well as newcomers have to be really strategic in their approach, in order to connect with their target audience. Influencer Marketing Hub, the leading resource […]

The National Research Group, an independent market research company was commissioned by Snap Inc. to conduct a study to learn how Gen Z and Millennials are engaging with mobile video entertainment, and what to expect as the world enters a new era of mobile-first experiences. The new study examines how demand for TV-quality mobile content […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

Marwa Kaabour, Head of Marketing & Corporate Communication at Al Masaood Group, explains how an effective communication strategy brought the Al Masaood family closer during the pandemic. While some service organizations had the luxury of teleporting their service to a remote-work structure, others, industrial and automotive in nature, had to stay at the physical forefront […]

By Kashmira Motiwalla Successful brands and retailers know that customer loyalty is invaluable. Earning and building loyalty has been a retail priority for decades, growing into its own mini-industry.  Loyalty done well can be transformative. According to retail company Bluecore, repeat customers generate 40 percent of retail revenue; on average, they are 130 percent more […]