The TV commercial uniquely pairs real scenes from Sharjah’s vibrant life with poetic narration to underscore the shared values of the community and the benevolent leader who has helped steer its course.
Marking its golden jubilee, Invest Bank today unveiled the “You smile, and Sharjah smiles with you” television commercial (TVC) that blends sentiment and heritage, celebrating the longstanding vision and commitment of His Highness (H.H.) Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah towards the emirate and its citizens. Featuring real-life scenes paired with poetic, meaningful narration, the commercial mirrors the vibrancy and warmth of the emirate and its people.
The campaign is a gesture of appreciation towards Sharjah’s leadership, who has been instrumental in creating a thriving, secure, and educated community. In a deeply touching narrative, viewers are taken on a journey that highlights the essence of a community synonymous with growth, resilience, and shared values. Reflecting on Sharjah’s culture and advancements, the TVC evokes the close-knit fabric of Sharjah’s society, “We smile, dwell in homes of joy, and our structures thrive. And from us flows knowledge, sufficient for a nation and a homeland."
Invest Bank’s golden jubilee campaign commemorates Sharjah’s legacy and celebrates the collective journey of its people as well as the progress of the emirate as it stands committed to carrying forward the values and legacy imparted by Sharjah’s leadership. The commercial is an ode to their drive and passion for investing in humanity and laying down a foundation that celebrates and supports every member of society.
