10 MILLION VIEWS AND COUNTING FOR THE “SHARE THE LIGHT” RAMADAN ARAMEX CAMPAIGN

Aramex, the leading global provider of logistics and transportation solutions, has unveiled its uplifting Ramadan campaign, ‘Share the Light,’ inspiring communities to embrace unity, kindness, and the shared joy of the Holy Month. With a message that transcends cultures and borders, the campaign has already struck a deep emotional chord, racking up more than 10 million views across Aramex’s social media platforms in the first 5 days.

At the core of the campaign is the lighthearted short film, “Between Two Alleys”, a beautifully crafted story that captures the essence of the Holy Month. Set in a timeless Middle Eastern city, the video follows two elderly neighbors, each preparing to welcome Ramadan by stringing up festive lights in their adjoining alleys. However, from the first seconds a rivalry becomes clear and starts building up. As the lights intertwine, so do their stories. The two men compete over who does a better job in decorating their respective alleys. As the competition reaches its climax, the two realize that what they both worked towards the same goal; a beautifully decorated neighborhood, that benefits the entire community. It is then gently revealed that they belong to different faiths, yet celebrate the shared traditions of the season together.

Rooted in a time-honored tradition, symbolizing the joy and gratitude experienced during the Holy Month, the campaign underscores Aramex’s belief that the Holy Month is a time for bridging differences, fostering togetherness, and illuminating the world with acts of goodwill. The whimsical, yet heartwarming, campaign was conceptualized in-house by Aramex’s creative team.

See the film here.