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Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no secret that the digital marketing ecosystem is riddled with complexities and inefficiencies. In fact, fraud and waste within digital marketing have been doubling every two years on average, and there are […]

On the occasion of the Snap Partners Summit 2020, Communicate sat for an exclusive interview with Ben Schwerin, Vice President of Partnerships at Snap Inc. Snapchat sometimes describes itself as a communications platform, and sometimes as a camera company. Why is that? Historically, a camera was a device that you would use to make memories. […]

Abdulrahman Inayat, Co-Founder and Director of KSA-based independent marketing communications consultancy W7Worldwide, on how to communicate with the community during the holy month.  The coronavirus pandemic is a reminder that we are all part of one global community and dependent on each other. This year, the holy month of Ramadan lands amidst efforts across the […]

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While many hotels and airlines are trying to fill the void with bland, interchangeable videos reminding people that they will travel […]