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Search Results for : Purpose-Driven Brands

Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Industry
November 22, 2022
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Purpose: The Key To Next-Level Brand Engagement
People
April 19, 2021
Purpose: The Key To Next-Level Brand Engagement
Breaking Traditional Stigma Through Advertising
People
April 07, 2021
Breaking Traditional Stigma Through Advertising
Why It Helps for Brands to Be Brave People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]
How are B2B brands relevant to consumers? Industry
September 10, 2014 How are B2B brands relevant to consumers?

  International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong brand that everyday consumers can understand and relate to,” explains the agency in the report on the reasons behind undertaking the study, which surveyed close to 9,500 consumers and 450 business decisions-makers on […]