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Search Results for : Purpose

Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
Industry
January 27, 2023
Report: Time Spent Online Falls to Pre-Pandemic Levels while Social Media Use Increases
How Cadillac Prepares for an All-Electric Future
Industry
January 25, 2023
How Cadillac Prepares for an All-Electric Future
Industry
January 19, 2023
"Purpose Relations" Agency Launched in Dubai
3 Key Insights for 2023
Industry
January 18, 2023
3 Key Insights for 2023
Work that Speaks for Itself
Industry
January 12, 2023
Work that Speaks for Itself
Words of Wisdom
People
January 11, 2023
Words of Wisdom
Understanding Publicis Groupe's Power of One Model
Industry
January 09, 2023
Understanding Publicis Groupe's Power of One Model
4 Key Themes That Will Prove 'Make or Break' for Mobile Marketers in 2023
Industry
January 05, 2023
4 Key Themes That Will Prove 'Make or Break' for Mobile Marketers in 2023
Home Center's
Industry
December 26, 2022
Home Center's "Homecoming" Initiative Breaks Major Taboo in the Middle East
Mazen Nahawi Presented with Lifetime Achievement Award by the Middle East PR Association
People
December 21, 2022
Mazen Nahawi Presented with Lifetime Achievement Award by the Middle East PR Association
LUX Arabia Redefines Femininity with its Latest Campaign
Industry
December 09, 2022
LUX Arabia Redefines Femininity with its Latest Campaign
Infiniti's Latest Campaign Challenges Traditional Stereotypes
Industry
November 30, 2022
Infiniti's Latest Campaign Challenges Traditional Stereotypes
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Industry
November 29, 2022
Godeon Mohr & Partners Report: UAE & KSA Business Leaders are Optimistic About Growth in 2023
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Industry
November 22, 2022
Nike's Effort at 'Purpose-driven' Marketing Sends Waves in Middle East
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Industry
November 14, 2022
Omnichannel Shopping: Building the Ultimate Experience for Shoppers
Horizon Holdings Appoints Nabil Moufarrej to Lead Riyadh Operation
People
November 08, 2022
Horizon Holdings Appoints Nabil Moufarrej to Lead Riyadh Operation
From Original to Critical: Shifting the Dial on Creativity
Industry
November 04, 2022
From Original to Critical: Shifting the Dial on Creativity
Toughlove Advisors Appoints Brazen MENA
Industry
November 01, 2022
Toughlove Advisors Appoints Brazen MENA
Talkwalker and Khoros Release Social Media Trends 2023 Report
Industry
October 26, 2022
Talkwalker and Khoros Release Social Media Trends 2023 Report
Building Company Culture in a Hybrid World
Industry
October 24, 2022
Building Company Culture in a Hybrid World
Purpose is the Future of Business
MENA Effie Works
MENA Effie Thought-Leadership Program
April 01, 2021
Purpose is the Future of Business
How Having a Purpose Changes the Way Brands Do Business Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]
The Forgotten Art of Storytelling in the Age of Video Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]