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Search Results for : Purpose

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MENA Effie Works
MENA Effie Thought-Leadership Program
June 06, 2021
Video: Why Organizations With a Purpose Succeed in Tough Times
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People
June 02, 2021
What We Learned From MEPRA's First Talent Barometer Survey
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People
May 31, 2021
The Shifting Face of Customer Loyalty
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Industry
May 31, 2021
Unraveling GenZ
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People
May 25, 2021
Meet WFA's First Ever Regional Vice-President for the Middle East.
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People
May 24, 2021
The World Of Work: Building Back Better Through Brand
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Industry
May 23, 2021
Who Were The Top Ten Movers During Ramadan 2021?
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People
May 19, 2021
Expo 2020's Sconaid McGeachin : "Expo 2020 Dubai Remains The 2020 World Expo, Regardless Of The Year It Is Held"
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 18, 2021
Learnings From Day One of the MENA Effie Thought-Leadership Program
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 16, 2021
MEmob+'s Ihab El Yaman: "United by Purpose, Forced to Question the Status Quo, We’re More Prepared to Seize New Opportunities"
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Industry
May 16, 2021
TBHF and DDB Lend a Helping Hand to Those in Need
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People
May 09, 2021
The Power of Digital Data: The Secret To Better Understanding People And Futureproofing Your Business
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 05, 2021
Infiniti's Nadim Ghrayeb: "Marketers Who Turn Consumer Insights Into Informed, Innovative Actions Reap the Biggest Rewards"
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
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People
May 03, 2021
Schneider Electric's Alex Malouf : "I Want Us To Share Learnings, Build Abilities And Talk About Issues Of Common Interest To Us All"
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 03, 2021
Babyshop's Mitin Chakraborty: "The New Normal To Me Is A Life That, On A Regular Basis, Is Pushing Us Out of Our Comfort Zones"
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 02, 2021
P&G's Deepa Vaidyanathan: "The Pandemic Has Taught Us That You Can Do More With Less"
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MENA Effie Works
MENA Effie Thought-Leadership Program
April 27, 2021
Marketing Effectiveness Redefined at the MENA Effie Thought-Leadership Program
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People
April 26, 2021
Publicis Groupe Appoints Bassel Kakish As Chief Executive Officer, Middle East & Turkey
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MENA Effie Works
MENA Effie Thought-Leadership Program
April 26, 2021
Wunderman Thompson's Sasan Saeidi: "In a Crisis, the Caring Reap the Biggest Reward"
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MENA Effie Works
MENA Effie Thought-Leadership Program
April 01, 2021
Purpose is the Future of Business
Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]
Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]