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Search Results for : Purpose

Kalpesh Patankar Takes the Creative Helm at Leo Burnett UAE as Chief Creative Officer
People
May 20, 2022
Kalpesh Patankar Takes the Creative Helm at Leo Burnett UAE as Chief Creative Officer
Top 30 Leaders 2021: #19 TJ Lightwala
People
May 20, 2022
Top 30 Leaders 2021: #19 TJ Lightwala
Top 30 Leaders 2021: #14 Reda Raad
People
May 17, 2022
Top 30 Leaders 2021: #14 Reda Raad
Top 30 Leaders 2021: #6 Bassel Kakish
People
May 11, 2022
Top 30 Leaders 2021: #6 Bassel Kakish
Edelman Inaugurates New Head Office in Yas Creative Hub
Industry
April 22, 2022
Edelman Inaugurates New Head Office in Yas Creative Hub
Wunderman Thompson & NUK Launch Temperature-Controlled Ads
Industry
April 22, 2022
Wunderman Thompson & NUK Launch Temperature-Controlled Ads
e& Appoints Publicis Groupe as Creative Partner
Industry
April 07, 2022
e& Appoints Publicis Groupe as Creative Partner
Rotana & Anghami Sign Strategic Partnership to Bring Back Arabic Library
Industry
April 07, 2022
Rotana & Anghami Sign Strategic Partnership to Bring Back Arabic Library
On the Bridge Where Creativity Met Commerce
Industry
March 31, 2022
On the Bridge Where Creativity Met Commerce
Reputation Management in the Age of AI
People
March 30, 2022
Reputation Management in the Age of AI
POY Gulf 2022 Winners Are Revealed
Industry
March 24, 2022
POY Gulf 2022 Winners Are Revealed
How Bentley Markets Itself as a Sustainable Luxury Brand
Industry
March 15, 2022
How Bentley Markets Itself as a Sustainable Luxury Brand
Talabat Appoints Bruce Clay MENA as Social Media Marketing Agency
Industry
March 07, 2022
Talabat Appoints Bruce Clay MENA as Social Media Marketing Agency
The Evolution of Workplace Culture in a Post-Pandemic Era
Industry
March 02, 2022
The Evolution of Workplace Culture in a Post-Pandemic Era
Creating Content Through Artificial Intelligence
Industry
February 28, 2022
Creating Content Through Artificial Intelligence
Welcome to the Metaverse(s)
Industry
February 25, 2022
Welcome to the Metaverse(s)
On the Third-Generation Internet...
Industry
February 24, 2022
On the Third-Generation Internet...
Communiquestion: The Metaverse, Utopia or Dystopia?
Industry
February 23, 2022
Communiquestion: The Metaverse, Utopia or Dystopia?
WARC Awards for Effectiveness 2022 Open for Entries
Industry
February 21, 2022
WARC Awards for Effectiveness 2022 Open for Entries
What KSA’s Upcoming Personal Data Protection Law Means
People
February 21, 2022
What KSA’s Upcoming Personal Data Protection Law Means
Purpose is the Future of Business
MENA Effie Works
MENA Effie Thought-Leadership Program
April 01, 2021
Purpose is the Future of Business
How Having a Purpose Changes the Way Brands Do Business Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]
The Forgotten Art of Storytelling in the Age of Video Industry
November 13, 2019 The Forgotten Art of Storytelling in the Age of Video

By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to our ability to tell – and believe in – stories. We’re able to engage huge numbers of our species using facts woven together as narratives, and through fictional stories that get […]