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Search Results for : Properties

CNN Dives into the Metaverse in first episode of Decoded
Industry
September 27, 2022
CNN Dives into the Metaverse in first episode of Decoded
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
Industry
September 23, 2022
Yazle Partners with Aswaaq Supermarket to Provide Exclusive DOOH Services
Havas Middle East Launches its First Regional Prosumer Report: Generation COVID
Industry
September 22, 2022
Havas Middle East Launches its First Regional Prosumer Report: Generation COVID
Why Are So Many Investors Backing Q-Commerce?
Industry
August 31, 2022
Why Are So Many Investors Backing Q-Commerce?
The First Group Appoints Brazen MENA to Handle Public Relations and Social Media Portfolio
Industry
August 10, 2022
The First Group Appoints Brazen MENA to Handle Public Relations and Social Media Portfolio
Women To Watch 2022: Mathilde Montel
People
July 21, 2022
Women To Watch 2022: Mathilde Montel
InMobi Expands Partnership with Microsoft Advertising into the Middle East
Industry
June 10, 2022
InMobi Expands Partnership with Microsoft Advertising into the Middle East
Top CEO Announces Winners for 2022
Industry
May 20, 2022
Top CEO Announces Winners for 2022
NFTs in the Art World: What Are People Even Paying Millions For?
Culture
January 24, 2022
NFTs in the Art World: What Are People Even Paying Millions For?
How Can Brands Benefit From Advertising On Classified Apps?
People
August 11, 2021
How Can Brands Benefit From Advertising On Classified Apps?
DHRE's Alexander Davies:
People
August 04, 2021
DHRE's Alexander Davies: "We're Beginning To See Some Maturity Come Into Real Estate Marketing Content"
How eXtra Used Facebook Automated App Ads to Scale App Installs Acquisitions
Meta for Business
Masterminds
April 27, 2021
How eXtra Used Facebook Automated App Ads to Scale App Installs Acquisitions
David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty” People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]
Brands Will Spend $59 billion on E-Commerce Advertising this Year Industry
September 27, 2020 Brands Will Spend $59 billion on E-Commerce Advertising this Year

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]
Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers Data & Measurement
Choueiri Group Deep Dives
September 08, 2020 Regional Brands to Benefit from Greater Depth and Scale of Data across Leading Publishers
In the fast-changing world of digital, technological innovations are perpetually paving the way forward for more effective advertising outcomes.
Lessons from Mastercard’s Sonic Branding Experience Industry
September 07, 2020 Lessons from Mastercard’s Sonic Branding Experience

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]
Taking the Long View
Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
Publishers Must Prep For A Cookie-Less World Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]
Inside The New Visual Identity Being Served Up At McDonald’s People
July 21, 2019 Inside The New Visual Identity Being Served Up At McDonald’s

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you surveyed the company’s advertising around the world, you’d find a completely different picture: jumbled messages comprising a mish-mash […]
Nielsen Expands YouTube In-App DAR Measurement to the UAE Industry
July 10, 2019 Nielsen Expands YouTube In-App DAR Measurement to the UAE

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines, Singapore, Thailand and Turkey, among others. Nielsen is expanding its advertising measurement of YouTube’s mobile app. The measurement company announced a deal with Google that will witness the Nielsen […]
Spark* wins wasl Properties & wasl Corporate Industry
August 23, 2015 Spark* wins wasl Properties & wasl Corporate
ubai based advertising agency, Spark* Middle East announces its renewed collaboration with wasl Properties & wasl Corporate for creative advertising solutions.