Search Results for : Properties

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you surveyed the company’s advertising around the world, you’d find a completely different picture: jumbled messages comprising a mish-mash […]

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines, Singapore, Thailand and Turkey, among others. Nielsen is expanding its advertising measurement of YouTube’s mobile app. The measurement company announced a deal with Google that will witness the Nielsen […]

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present […]

Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout that loses the blue. On Tuesday, Zuckerberg opened Facebook’s F8 developer conference by announcing an overhaul of the apps, including the new look for the main property. Zuckerberg also laid out […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

Through a strategic partnership with Connect Ads, Oath, a Verizon subsidiary, is bringing global creative studio RYOT to the MENA market. The studio, which offers premium end-to-end content marketing solutions, is present in 14 countries around the world through a local affiliate or partner. Bringing its expertise in creative digital campaigns to the MENA region […]

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive creative director at BBDO until he left in 2004 to work as an advertising consultant. In 2008, he established the Middle East branches of Joy Films UK ([email protected]) with his partner […]

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat is working with more brands on what it calls Sponsored Snappable ads, which are augmented reality games created by brands with the same technology used in games like Pokémon Go. Snapchat […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

Dubai based advertising agency, Spark* Middle East announces its renewed collaboration with wasl Properties & wasl Corporate for creative advertising solutions. The role has been held by Spark* for the past three years. “wasl’s renewed partnership with Spark* Middle East is based on trust and the quality of creative services offered. I would like to extend my gratitude […]