Search Results for : Pr And Digital

Absolute Communications Group (ACG) has won the digital and PR account of RSG International, a UAE-based business group with interests in the property development, real estate, automotive, industrial equipment sectors and hospitality sector. ACG will be managing the Public Relations mandate for the company including Corporate Communications, Leadership Communications for Raj Sahni (aka Abu Sabah), […]

McCollins Media, an F&B specialized boutique PR and digital brand activation agency, has been appointed by Marrybrown to handle its social media communication. Marrybrown aims to attract its current and potential customers with interactive communication. McCollins Media will support the brand by devising integrated campaigns to help the brand achieve its objectives. Meghna Kothari, Director, […]

Boutique PR and digital brand activation agency, McCollins Media has added DownTown Café to its roster of F&B clients. The agency is tasked with developing and handling the strategic communications, both social and PR for the brand. The agency will also be responsible for the launch of DownTown Café in the UAE. Commenting on the […]

JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. The move is aimed at strengthening the agency’s branding service range by introducing in-house PR and digital offerings. The new division will cover the breadth of all PR services for both B2B and B2C sectors. Offering […]

Following a competitive pitch, Olayan Kimberly Clark has appointed Grayling META to handle PR and Digital communications for its Kleenex brand across the GCC. In a first for Kleenex in the region, Grayling will be responsible for the brand’s traditional PR, as well as digital strategy and content management across all its social media platforms. The agency has […]

How has the advertising industry in Qatar developed in the past four years? Change is the only constant in any industry and that is highly applicable to advertising. We live in an age where the audience is no longer just an audience. Consumers control the conversation and they get to choose what type of advertisers […]

  Havas’ Q3 results were better in some markets, such as the MENA region, than in others. What do you think is driving this success? This year has been quite fantastic for us in the Middle East region. Obviously, the Emirates account win, among others, was a factor in our success. To retain business means […]

It was in 2010 that the Barcelona principles were drafted in an attempt to measure PR value and move it beyond Advertising Value Equivalents (AVE). Following that, in a span of just half a decade, they were updated. As we enter 2017, I believe yet another update is happening – and it’s happening right now. […]