Search Results for : Parody

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so. The video stars the two Internet celebs with Mo playing the role of an over-enthusiastic customer who knows all about the phone’s features and Lana playing the role of the salesperson who doesn’t need to […]

Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so. The video stars the two Internet celebs with Mo playing the role of an over-enthusiastic customer who knows all about the phone’s features and Lana playing the role of the salesperson who doesn’t need to […]

Last Thursday, TimeOut reported that a shark had been spotted in Dubai Marina and soon enough, the whole of Twitter was flooded with tweets and jokes. Someone took it up a notch and created a parody account @DxbMarinaShark. Some of the tweets are hilarious in themselves but the Twitter account took another turn when it […]

  Stories have been around since antiquity. People have spread them for thousands of years and some are still relevant today. They stood the test of time because people engaged with their core message and spread them through oral tradition – from generation to generation. Think Greek Myths and fairytales. Behind these stories lies a simple structure: strong characters […]