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Search Results for : Parody

Why Every Workplace Needs a Little Ken-ergy
Culture
August 16, 2023
Why Every Workplace Needs a Little Ken-ergy
How Creative Videos are Taking these MENA Travel and Tourism Brands to New Heights
Industry
November 06, 2021
How Creative Videos are Taking these MENA Travel and Tourism Brands to New Heights
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
The Art Of Benefiting From Other Brands’ Misfortunes Industry
July 29, 2019 The Art Of Benefiting From Other Brands’ Misfortunes

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]
Experts weigh in on the Huawei advert Industry
January 22, 2018 Experts weigh in on the Huawei advert
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
This influencer advert by Huawei is making people cringe Industry
January 21, 2018 This influencer advert by Huawei is making people cringe
Huawei Mobile’s latest video featuring two influencers, Mo Vlogs and Lana Rose, is receiving some harsh criticism – understandably so.
What one parody account says about brands’ social media strategy Industry
August 31, 2015 What one parody account says about brands’ social media strategy
Last Thursday, TimeOut reported that a shark had been spotted in Dubai Marina and soon enough, the whole of Twitter was flooded with tweets and jokes.
The ‘digitoral’ era Industry
March 23, 2014 The ‘digitoral’ era

  Stories have been around since antiquity. People have spread them for thousands of years and some are still relevant today. They stood the test of time because people engaged with their core message and spread them through oral tradition – from generation to generation. Think Greek Myths and fairytales. Behind these stories lies a simple structure: strong characters […]