Search Results for : P&Amp;G Brands

One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning to the video site, but a lot more selectively than before. P&G told its brands this week they could buy spots on YouTube. The company had stopped spending on YouTube in […]

Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels those audiences love. How it works Google’s ‘Preference score’ algorithm surfaces and ranks the channels that are among the top 5 percent of all YouTube channels. The score accounts for watch […]

  Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top 70 to 80 brands, says chairman-CEO A.G. Lafley on the company’s earnings conference call. The move comes more than 14 months after Lafley returned as CEO, and at the end […]