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Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers. Read had been floated in past years as a possible successor to WPP’s iconic leader, […]

By Waseem Afzal, general manager of OMD MENA’s e-commerce arm, Transact Every year, Seamless Middle East brings together experts and businesses from all over the region to discuss the future and challenges of payments, fintech, e-commerce and retail. In its 19th edition, I had the opportunity to moderate a roundtable discussion with some of the brightest […]

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]

Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns. The Ensighten Open Marketing Platform enables brands to […]

In the past few years we have witnessed an increasing transformation in advertising in the MENA region with more brands investing in digital ads and social media content plans. The idea of pinpointed targeting, automated bidding, and lower unit costs has fascinated many and led them to see the digital space as a replacement to the dated offline channels, or even worse, as a separate entity altogether. […]

CNBC broadcasted live from the Egypt Economic Development Conference (EEDC) at Sharm El-Sheikh, while covering the event on-air and online throughout the weekend and on Monday, March 16. Financial media partner to this flagship event, hosted by His Excellency President Abdel-Fattah El-Sisi, CNBC reported the local and regional economic agenda, while analyzing the investment opportunities […]

  As the UAE grows, particularly Dubai, so does the scale of advertising, creativity and events in the region. Despite large-scale events of international magnitude such as the launch of the Burj Khalifa, among many others, the events industry remains a quiet, behind-the-scenes player orchestrating and pushing iconic milestones into the limelight. This time around, […]

  In a press statement today, Etisalat UAE announced that it has collaborated with Accenture to introduce the first digital index in the UAE. The initiative will provide businesses and government entities in the UAE with an opportunity to have their digital maturity ranked, and to understand how they can improve this ranking to increase […]

  Emirates Integrated Telecommunications Company PJSC (du) has awarded its live event and experiential marketing requirements to Cheil MENA. The communications agency, which has an event production unit integrated into its creative services, will deliver strategy, concept development, design, build and on-site management alongside a range of engaging live activations. Hala Badri, executive vice president […]

  Today’s changing digital landscape is forcing organizations to re-evaluate their media strategy as the lines between paid, earned and owned media become blurred. It’s crucial for marketers to find more cost-effective and coherent means of engaging with consumers, and that’s why content marketing has quickly become a key part of any organization’s marketing mix […]