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Search Results for : Newsle

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Industry
February 21, 2021
Get Your Ultimate Entertainment Experience
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Industry
February 21, 2021
Let's Talk About Substack
man
Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
People
December 07, 2020 Marketing and Communications During the Fourth Industrial Revolution
Iman Ghorayeb speaks about the changes that are here to stay in the B2B marketing and communications sector.
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

People
June 15, 2020 Why It Helps for Brands to Be Brave

Stephen George, CEO & Founder of California-based Surkus, a platform that connects businesses with consumers, talks about the importance of brands standing in solidarity with people during social situations. “For once. Don’t do it.” Nike’s message in its recent ad campaign flips its long-standing tagline, with powerful results. The brand was one of the first big […]

Industry
May 20, 2020 Virtual Events – Strategies to Promote Your Event

The fourth edition of Communiciate’s Virtual Events Series explores the strategies to consider while marketing a virtual event. With the increase in virtual conferences and webinars, it’s important to consider an effective strategy to stand out from the clutter and help drive awareness and registrations to the event. Read our best practices to set up a […]

CG Updates
Choueiri Group Deep Dives
April 23, 2020 MBC Group Anticipates Record Breaking Viewership During Ramadan
Ramadan has always been the month that delivers the greatest impact for brands and TV advertisers across the Arab world. With the holy month just around the corner, MBC Group’s Covid-19 induced #Stayathome initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no further than Ramadan with MBC Group.
Industry
March 29, 2020 What We Need From our Leaders in Tech Right Now

Rania Zalami, Area Director for India & Middle East at Meltwater, explains what being a female leader in tech means today. To say that there are few female leaders in the Middle East’s tech world is an understatement, but Rania Zalami is one of them – and the first Arab woman to fully take ownership […]

People
March 24, 2020 A Solution To Keep Kids Occupied At Home

With the temporary closure of schools, parents are faced with a challenge on how to keep their kids occupied at home, while they manage their own workload. QiDZ, a family-friendly application created by mothers recently launched a sub-product called QiDZ at Home to solve this very challenge. The product offers free indoor activities that can […]

Content
Choueiri Group Deep Dives
January 09, 2020 Keeping Up With the Infobesity

“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.

Industry
September 29, 2019 How Acquiring 1st Party Data Helps

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad copy. It is something called PII data, which most of us in agencies do not really deal with; as agencies almost exclusively deal with 3rd party cookie data. PII or Personally […]

Industry
May 20, 2019 Badly Behaved Brands: Why Campaigns Need Consumer Insight To Succeed

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

Industry
February 13, 2019 Hidden treasures: 1st party data

By Hussam El-Hage, digital marketing manager, Arabian Automobiles Buried treasure; the epitome of every pirate story. The infamous “X marks the spot” leads us to the hidden troves of gold and jewels; treasure chests filled to the brim with coins. Blackbeard’s hidden gold has modern age treasure hunters scouring the oceans casting their “prospecting nets” […]

Industry
September 27, 2018 MEPRA chair answers corporate governance issues

Last week, we published a piece by Alex Malouf who manages corporate communications for P&G across the Indian Subcontinent, Middle East and Africa. He also holds (or has held) board positions for several communications associations including the Middle East Public Relations Association (MEPRA), Global Alliance for Public Relations and Communication Management, International Association of Business […]

Industry
May 26, 2018 It hasn’t even been 1 day and GDPR complaints have been filed against these 2 companies

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve known from the 10,000 emails you have received to opt-in to continue receiving newsletters and such. [Tweet “The EU’s GDPR went into effect on May 25 and on the same day […]

Industry
April 29, 2018 What is CRO & how will it drive profitability for your website?

By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B testing right?” In hindsight this is to be expected, a few years ago CRO never really existed. It has grown out of the digital revolution and is still evolving as a […]

Industry
April 14, 2016 The MediaVantage to represent IC Publications in the Middle-East

The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all media owned by IC Publications, a publisher of pan-African magazines. This partnership enables The MediaVantage to sell advertising and commercial opportunities in four African titles printed in English, as well as their French editions, to clients and media agencies […]

People
March 20, 2016 Richard Thompson on MEED going digital

Dubai-based business title Middle East Economic Digest (MEED) has gone digital. The weekly magazine that started in 1957 will now be published once a month with a strong emphasis on online content. We catch up with MEED’s editorial director, Richard Thompson, to learn more about this move. On the timing The timing has been down […]

Industry
February 16, 2016 Could 2016 be the year for a better career?

Many of us have a better job at the top of our resolutions for 2016. But what can you do differently this year to ensure that your job search activities bear their fruit and strike a more successful chord with employers? The answer is a lot! Here are a few tips to help you optimize […]

Industry
July 17, 2014 LinkedIn buys Newsle to keep better tabs on your contacts for you

  LinkedIn wants to overtake Twitter and Facebook as executives’ social news service of choice. On Monday the business-orientated social network added to its news arsenal, acquiring people-centric news aggregator Newsle to bolster its burgeoning media business. A LinkedIn spokesman declined to comment on financial terms of the deal but he confirmed that the company […]

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