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Search Results for : Native Applications

People
October 20, 2020 Careem Goes Super

On October 15, Dubai-based mobility online platform Careem launched a new campaign highlighting its transition from ride-hailing company to Super App. Communicate had questions, so we asked Noha Zeid, Director of Marketing, and Haya Kalbouneh, Senior Brand Manager at Careem. What exactly is a Super App? Careem is the region’s everyday Super App: the first […]

Industry
May 19, 2015 Crossing the divide

In an era of multi-device ownership, the opportunity to identify, engage, acquire and retain customers more efficiently and effectively across multiple digital devices, sounds great for brands, doesn’t it? Brands can even track consumers as they switch connection points from WiFi to 3G, or from a personal hotspot to a dongle. So why isn’t cross-device […]

Industry
November 25, 2014 App-to-date banking

In a highly competitive retail banking sector, banks try to keep up with growing demand for mobile solutions. Over the years, retail banks around the world have been working on making personal banking more convenient and customer friendly through the introduction of innovative services and offerings: sprawling branch networks, innovative credit cards, enhanced automatic teller […]

Industry
August 10, 2014 Going native

  With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his mobile device. This high level of accessibility is at the inception of the multiscreen phenomenon – people watch TV with their eyes and fingers on the screen of their mobile device, […]

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