Search Results for : Nader Bitar

By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign any industry it chooses to lay claim to. Some seven months on, that turned out to be fairly prophetic as the e-commerce giant has now officially entered the ad-tech fray with the full might of Sizmek’s tech stack behind […]

It’s that time of the year (officially, at least) where one has reason to scare and be scared. So, to spook things up we asked a bunch of people from the agency world to tell us what scares them the most. Here’s what they said: Louise Roberts, managing director, MullenLowe Open            […]

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory.” Sound familiar? That’s because the company first launched in 2014. A lot has changed since then. Nader Bitar, director, has replaced Vincent Pellilo, the ex-managing director, bringing with him a […]

Appetite Creative Solutions, the creative technology agency for innovative digital solutions, has launched Liquid Skins, its Programmatic Guaranteed solution allowing high impact creative, delivered at scale programmatically. The fully responsive format works across desktop, mobile and tablet screens – enabling high-impact, creative solutions. For multi-device activations, it allows buyers to enable campaigns across multiple platforms from […]

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

Appetite Creative ‘Soul-utions’, a UK-based creative and digital advertising agency, has partnered with Dubai-based programmatic company MENA MarketPlace (MMP) to bring high impact units that can be traded programmatically. The partnership will see the launch of the ‘Liquid Skins,’ an ad format created by Appetite Creative that runs on all screen types across a range […]

The struggle for screen time evolved into that for eyeballs and then attention. In today’s Facebook-dominated age, the struggle is now about appearing on the news feed. The platform’s organic reach has been dropping every year with industry experts citing two percent as the average. This, of course, varies by publisher, fan base, content style, […]

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory”. Sound familiar? That’s because the company first launched in 2014 – and a lot has changed since then. Nader Bitar joined as director in August 2015, bringing with him fresh […]